• Planned and executed the delivery of the Abu Dhabi Sports Championship that includes 400 schools and universities and over 22,000 participants over 13 sports.• Directed a team of event coordinators and operations staff while actively collaborating with stakeholders that include Government, Sports Federations, venue partners and other service providers.• Provided day to day data analysis and reports to government leadership facilitating informed decision-making and policy formulation.

• Successfully planned and executed World Cup 2022 Activations on Doha Corniche by managing 150 F&B and 60 Retail kiosks and ensured seamless delivery of a world-class event within the target budget and timeline.• Managed communication and deployment activities with high-profile brands, including Adidas, Snapchat, Tik Tok, and Lusail F1 and established and maintained strong relationships with key stakeholders.• Ensured timely and effective communication, collaboration, and problem-solving throughout the engagement and successfully delivered exceptional service and support to these brands which resulted in successful and mutually beneficial partnerships.

• Lead the Sales Strategy by managing 3 sales teams across Dubai, Sharjah and Abu Dhabi.• Significantly grew the customer base by more than 3X and increased thetop line year on year.• Allocated Sales Plans & Target KPIs to all sales team members and micromanaged theirperformance.• Set up weekly and monthly business reviews to monitor all KPIs.• Set up quarterly business reviews to track all targets and modify them if needed.• Listened, acknowledged, and discussed with individual Sales Reps. challenges concerningcustomer issues, pricing, and special offers, etc. even personal issues. Assisted andtrained the Sales Rep. to solve those problems, at the right time, the right way and as perpolicy.• Implemented three new service lines that increased the business and market share by 4%.• Responsible for directing, organizing, supporting, and motivating my team. Helped anddeveloped team abilities and coached people to improve.• Report on Weekly and Monthly sales/business performance via targets to the MD whilereporting the competitive market activities, as well as, all required management reports.• Handling the monthly commissions of all sales team members.• Played a significant part in creating the KAM department to cater to the 20% to retain andincrease their spending.• Aligned SOPs with the customer center department in order to improve and measure customersatisfaction.

• Locating potential business deals by contacting potential clients, discovering and exploring opportunities• Implementing new and innovative sales tactics to improve company sales • Developing negotiating strategies and positions by estimating clients needs and goals• Providing GM with various reports• Networking with industry professionals• Building relationships with clients in order to increase their current spend• Develop proposals and pitching for accounts, leverage connections within the industry as well as the entertainment industry.• Solely developed and executed SoundStrucks Regional Marketing Plan, including timeline, action plan and marketing calendar • A strong background in administrative work providing extensive support to the senior management team and the new business function.

• Leading the sales and customer service team consisting of 8 members• Implementing new and innovative sales tactics to improve company sales • Overseeing the consolidation and alignment of budgets and presenting to GM for approval• Leading HR matrix team to identify training and development areas required within the company• Overseeing the implementation of route mapping software management used to optimize the distribution process• Assigning regular cross functional meetings to create synergy and improve communications between various organizational departments• Rationalizing portfolio to improve gross margin• Support R&D of product initiation stages by providing market research analysis • Leading the redesign of the main website to add improvements and modernization to reflect the true image of the organization

Levant and GCC Account Manager• Managed and coordinated budgets allocated to different projects • Set Altermedia’s core and secondary business lines, one of which succeeded in being a fixed-revenue generator • Assumed the role of business developer within the organization by constantly looking for new business partners• Created and engaged in market research on various innovative products • Tracked customer reaction to newly introduced media tools (Interactive surfaces, Travel Adpack). • Defined target markets through market research, influencing business decisions that led to the creation of new products (Newlyweds’ booklet, promos)• Partnered with major media and creative agencies such as OMD, Starcom, Vertical and Leo Burnett.

• Dealt with major studios such as Warner Brothers and HBO in terms of acquiring their latest releases for presentation to various TV networks in the Middle East • Actively developed relationships and engaged with clients and producers to increase sales• Conducted comparative analysis on viewer data to determine the annual strategic mapping

• Responded to all queries by producers and clients, attended to their needs, and assisted them in meeting their deadlines.