Partnering with early-to-growth stage businesses to advise on digital media strategy, performance marketing, analytics, and product

• Responsible for performance of a portfolio of 32 technology sites across organic search, paid search, and paid social• Exceeded monthly revenue goal since targets were set in August 2019• Developed a proprietary algorithmic model to evaluate build-vs-buy scenarios and prioritize site acquisition decisions based on current positioning within the competitive landscape and future ROI• Developed org structure promoting improved financial accountability for new Education division formed around acquisition of HigherEducation.com

(Acquired by Red Ventures in April 2019)ABUV Media Portfolio Lead:• Led a team of 20 in post-acquisition performance for all former ABUV Media sites• Exceeded the maximum earn-out revenue target by 15% during the 13-month earn-out period (beat YoY revenue by 54% over that timeframe)• Accountable for site direction, content, marketing, technical transition / integration, and financial performance of all 8 acquired sitesKEY OUTCOME: Success of ABUV Media portfolio during earn-out period was a key feature of the narrative while HigherEducation.com was being shopped (and then was ultimately acquired by Red Ventures)

(Acquired by HigherEducation.com in June 2018)Marketing & Analytics Lead:• Developed an analytical framework to evaluate landscape position and trajectory of ABUV sites relative to key competitors• Utilized the framework to identify the cause of a key performance decline, set a 6-month turn-around strategy, and established new KPIs to evaluate success• Secured CEO buy-in to hold firm on the entire turn-around strategy and timeline• Drove the team to surpass agreed-upon KPIs every month• Revenue and traffic turned around in the final month of the plan and subsequently exceeded target 15 months in a rowKEY OUTCOME: Company was sold 3 months after revenue turn-around for an estimated 50% higher sale price than if the turn-around had not been successfulProduct Lead:• Responsible for strategic roadmap, design, and implementation of MoneyGeek.com’s online financial calculators built to compete with industry leaders like BankRate and NerdWallet• Negotiated deals with data partners to gain access to best-in-class financial industry data (average savings beat market rate by more than 20%)

Inadco builds brand engagement and direct response experiences that collapse the marketing funnel & can be syndicated across any media platform, website, or app. Worked directly with the CEO to pitch, sign, launch, execute, & scale strategic partnerships across global media platforms.Pitch & Sign Deals: Developed pitch decks, market opportunity analyses, and growth projection models, and owned contract review process for prospective partnerships including Apple iAd, Bing, Facebook, Google, LinkedIn, Twitter, and YahooLaunch Partnerships: • Partnered with CEO in Channel Sales effort to penetrate a 600-person sales/account team at a leading social media platform, turning a 2-client pilot into campaigns for 100+ companies across 10 industries• Led client profiling & selection for limited Betas, partnered with Engineering Leadership to identify & prioritize development efforts for platform integrations, defined success metrics and built reporting frameworkExecute & Scale:• Led team of four in scaling Inadco’s clients across global media platforms• Grew client media spend on a leading social media platform from $0 to a $25M run-rate over 18 months• Partnered with platform and client/agency teams on engagement and acquisition growth strategies, creative iteration, campaign execution, and performance optimization• Led performance optimization efforts (baselines of 3x increase in conversion rate and 65% decrease in CPA; also achieved page load-time reductions of 70% and user retention increase of more than 40%)• Built full-funnel analytic framework that merged partner APIs with Inadco platform data, pioneered brand engagement KPIs, & standardized performance evaluation across hundreds of clients and a dozen channelsLed strategic projects: A) built cross-device A/B Testing model for Mobile experiences; B) scaled Publisher Network (revenue +150%, gross margin +60%) over 6 months; C) integrated Partner-Inadco ROI tracking & visualization dashboards

Marketing Director• Managed Large Accounts client team within the Education Vertical – campaigns totaling over $140M annually• Built long-term sustainable partnerships & client budgets; led a team of 5 managers across more than 100 clients• Identified client growth opportunities, set strategic direction for marketing programs, and executed monthly campaigns encompassing SEO, SEM, Affiliate Network, Email, Call Center, Display, Social, & Mobile channelsBusiness Lead - QuinStreet Media Platform• Reported jointly to COO, CTO, & SVP of Merchandising; direct ownership for building & executing strategic plan to launch hybrid Media Platform that integrated a new Clicks business into existing Lead-focused business• Created new merchandising approaches to incorporate Click-Away options into existing Lead inventory on SEO-based sites, PPC landing page flows, and a Publisher Network distributed across hundreds of websites• Led client signing/launch for new Click campaigns, migration of existing lead efforts for 500+ existing clients, defined client self-serve UI (bids, allocation, targeting, reporting), & combined 5 unique systems into 1 platform• Developed a proprietary Quality Engine utilizing a predictive model to assess customer acquisition potential in real-time from both new and existing media sources

Marketing Team Leadership:• Co-Lead of Education Marketing’s Large Accounts team, jointly responsible for coordinating all aspects of daily operations and strategic direction with internal Media, Technical, Compliance, Finance, and Legal teams.• Assumed leadership role to set business direction on technical platform & media optimization initiatives: dynamic listing, ranking, & form technologies; matching algorithms; supply/demand optimization; relational program classification hierarchyClient Relationships:• Managed relationships and all aspects of Lead Generation campaigns for a minimum of one year for each of the three largest clients in the Education Vertical. Two of these clients were each the largest accounts at QuinStreet.• Pioneered an ROI-based pricing structure that enabled revenue growth of Education’s 2nd largest client by 150% in a single month, and cementing a key strategic relationship• Grew monthly revenue of QuinStreet’s largest client by 30% within 8 months of joining the company, then took on direct responsibility managing over $70M in annual spend, half of the Vertical’s total

Nominated to a select team of 15 people chosen from across the company, tasked with the integration and alignment of corporate strategy, communications, and operations, as well as re-defining company-wide goals across all business units.

• Led team of four responsible for reconciling all costs for a $2B Restatement, made up of 4,500 resources, 60 individual projects, and over 250 unique vendors. Achieved 50% reduction in Close cycle, from 10 days to 5. • Standardized reporting calendar & expense reclassification, reduced monthly billing errors by 80%, managed monthly reconciliation of contracts worth $350M+, coordinated budgeting and re-forecasts for $2B Restatement

• Executed a controls-based audit on the 200 highest risk financial reporting systems across a 4K-person org• Re-engineered corporate-wide Application Inventory Process, responsible for more than 2K systems & reduced quarterly update by 5 weeks; responsible for oversight of five-person application test team• Core member of a team that developed an end-to-end web-based loan servicing application to replace the legacy system, scaling to service in excess of 20M loans every month• Established and implemented best practices, guidelines, & procedures for PMO of a 160-person, $50M project• Member of a team that developed a loan-purchase system to automate the analysis, decision-making, approval, & purchase of loan portfolios in excess of 185,000 loans. The system cut the approval process from 10 days to 3.• Managed all budgetary, financial, and timeline controls for a 60-person, $10M project

• Appointed to a select team of 8 testers from an eligible pool of over 85 resources. Generated 300% standard testing output over the final four months of a landmark B2B Operational Support System integration test.• Slashed the time required for a high profile FCC connectivity test by 75% through redesign of existing process