Greg Hamlin Email & Phone Number

California, United States

San Francisco, CA, US

Partnering with early-to-growth stage businesses to advise on digital media strategy, performance marketing, analytics, and product

Fort Mill, SC, US

• Responsible for performance of a portfolio of 32 technology sites across organic search, paid search, and paid social
• Exceeded monthly revenue goal since targets were set in August 2019
• Developed a proprietary algorithmic model to evaluate build-vs-buy scenarios and prioritize site acquisition decisions based on current positioning within the competitive landscape and future ROI
• Developed org structure promoting improved financial accountability for new Education division formed around acquisition of HigherEducation.com

Houston, TX, US

• (Acquired by Red Ventures in April 2019)ABUV Media Portfolio Lead:
• Led a team of 20 in post-acquisition performance for all former ABUV Media sites
• Exceeded the maximum earn-out revenue target by 15% during the 13-month earn-out period (beat YoY revenue by 54% over that timeframe)
• Accountable for site direction, content, marketing, technical transition / integration, and financial performance of all 8 acquired sitesKEY OUTCOME: Success of ABUV Media portfolio during earn-out period was a key.

Reno, Nevada, US

• (Acquired by HigherEducation.com in June 2018)Marketing & Analytics Lead:
• Developed an analytical framework to evaluate landscape position and trajectory of ABUV sites relative to key competitors
• Utilized the framework to identify the cause of a key performance decline, set a 6-month turn-around strategy, and established new KPIs to evaluate success
• Secured CEO buy-in to hold firm on the entire turn-around strategy and timeline
• Drove the team to surpass agreed-upon KPIs every month
• Revenue and traffic turned around in the final month of the plan and subsequently exceeded target 15 months in a rowKEY OUTCOME: Company was sold 3 months after revenue turn-around for an estimated 50% higher sale.

Palo Alto, CA, US

• Inadco builds brand engagement and direct response experiences that collapse the marketing funnel & can be syndicated across any media platform, website, or app. Worked directly with the CEO to pitch, sign, launch.
• Partnered with CEO in Channel Sales effort to penetrate a 600-person sales/account team at a leading social media platform, turning a 2-client pilot into campaigns for 100+ companies across 10 industries
• Led client profiling & selection for limited Betas, partnered with Engineering Leadership to identify & prioritize development efforts for platform integrations, defined success metrics and built reporting.
• Led team of four in scaling Inadco’s clients across global media platforms
• Grew client media spend on a leading social media platform from $0 to a $25M run-rate over 18 months
• Partnered with platform and client/agency teams on engagement and acquisition growth strategies, creative iteration, campaign execution, and performance optimization

Foster City, CA, US

• Marketing Director
• Managed Large Accounts client team within the Education Vertical – campaigns totaling over $140M annually
• Built long-term sustainable partnerships & client budgets; led a team of 5 managers across more than 100 clients
• Identified client growth opportunities, set strategic direction for marketing programs, and executed monthly campaigns encompassing SEO, SEM, Affiliate Network, Email, Call Center, Display, Social, & Mobile.
• Reported jointly to COO, CTO, & SVP of Merchandising; direct ownership for building & executing strategic plan to launch hybrid Media Platform that integrated a new Clicks business into existing Lead-focused business
• Created new merchandising approaches to incorporate Click-Away options into existing Lead inventory on SEO-based sites, PPC landing page flows, and a Publisher Network distributed across hundreds of websites

Foster City, CA, US

• Marketing Team Leadership:
• Co-Lead of Education Marketing’s Large Accounts team, jointly responsible for coordinating all aspects of daily operations and strategic direction with internal Media, Technical, Compliance, Finance, and Legal teams.
• Assumed leadership role to set business direction on technical platform & media optimization initiatives: dynamic listing, ranking, & form technologies; matching algorithms; supply/demand optimization; relational.
• Managed relationships and all aspects of Lead Generation campaigns for a minimum of one year for each of the three largest clients in the Education Vertical. Two of these clients were each the largest accounts at.
• Pioneered an ROI-based pricing structure that enabled revenue growth of Education’s 2nd largest client by 150% in a single month, and cementing a key strategic relationship
• Grew monthly revenue of QuinStreet’s largest client by 30% within 8 months of joining the company, then took on direct responsibility managing over $70M in annual spend, half of the Vertical’s total

Wayne, PA, US

Nominated to a select team of 15 people chosen from across the company, tasked with the integration and alignment of corporate strategy, communications, and operations, as well as re-defining company-wide goals across all business units.

Washington, District Of Columbia, US

• Led team of four responsible for reconciling all costs for a $2B Restatement, made up of 4,500 resources, 60 individual projects, and over 250 unique vendors. Achieved 50% reduction in Close cycle, from 10 days to 5.
• Standardized reporting calendar & expense reclassification, reduced monthly billing errors by 80%, managed monthly reconciliation of contracts worth $350M+, coordinated budgeting and re-forecasts for $2B Restatement

Amsterdam, NL

• Executed a controls-based audit on the 200 highest risk financial reporting systems across a 4K-person org
• Re-engineered corporate-wide Application Inventory Process, responsible for more than 2K systems & reduced quarterly update by 5 weeks; responsible for oversight of five-person application test team
• Core member of a team that developed an end-to-end web-based loan servicing application to replace the legacy system, scaling to service in excess of 20M loans every month
• Established and implemented best practices, guidelines, & procedures for PMO of a 160-person, $50M project
• Member of a team that developed a loan-purchase system to automate the analysis, decision-making, approval, & purchase of loan portfolios in excess of 185,000 loans. The system cut the approval process from 10 days to 3.
• Managed all budgetary, financial, and timeline controls for a 60-person, $10M project

Amsterdam, NL

• Appointed to a select team of 8 testers from an eligible pool of over 85 resources. Generated 300% standard testing output over the final four months of a landmark B2B Operational Support System integration test.
• Slashed the time required for a high profile FCC connectivity test by 75% through redesign of existing process

Honolulu, Hawaii, US

Bs, Information Systems And Chemistry

Education record