Gwen Hasenauer Email & Phone Number

San Francisco, California, US

New York, NY, US

Oversee and execute the member and prospect messaging program end-to-end, including segmentation strategy, content planning and approval, message staging and testing, deliverability monitoring, and tracking and reporting.Built email and SMS marketing program from the ground up, including: over 70 automated campaigns across all points of the customer.

New York, NY, US

Owned end-to-end multi-channel (SMS, email) customer journey and on-site merchandising strategy across two lines of business; built trigger-based and data-driven marketing campaigns including VIP loyalty program, lapsed customer program, cross- and next-sells, sitewide promotions, and newsletters; responsible for on-site conversion optimization including.

Napa, California, US

Owned strategy and implementation of messaging and user experience for prospective, current, and former customers from lead capture to long-term retention; use customer data to build advanced segmentation and trigger-based / automated marketing to drive company revenue through acquisitions, renewals, and purchasesOversight of annual marketing calendar.

New York, NY, US

Owned end-to-end customer journey including acquisition and retention marketing across multiple channels (SEO, SEM, paid social, organic social, display, retargeting, email, content)Responsible for retention and loyalty marketing to existing customers with goal of encouraging repeat purchases and increased lifetime value through trigger-based, segmented.

New York, NY, US

Responsible for acquisition and retention strategy at a high-growth start-up; focused on development of lifecycle marketing with primary goal of retaining and engaging customersKey accomplishments: generated month-over-month growth of the user base after implementation of a subscription model; launched referral channel as a key growth lever; successfully.

Delivered lifecycle campaigns via traditional and digital channels to drive conversions and card spend for Visa issuers; responsibilities include: campaign design, creative development, test-and-learn strategy, media buy, ad optimization, and tracking and reportingDrove additional digital marketing opportunities to issuers including social listening.

Assisted with the research, development, and delivery of an end-to-end, data-driven product assessment, which included: credit portfolio performance analysis, card competitive landscape assessment, credit portfolio upgrade business case, cardholder spend analysis, lifecycle marketing strategy and recommendations, and credit rewards vendor assessmentAdapted.

Delivered over 20 direct mail and email marketing campaigns on behalf of issuers, with average conversion rate 3.3X greater than benchmarks; solely responsible for campaign strategy and design, creative development, agency management, tracking and reporting, client contracts and billingSuccessfully transitioned all client campaign support in-house from a.

New York, NY, US

Promoted to Vice President in August 2013; retain responsibilities from Analyst roleDrove new card acquisition and existing cardholder engagement for Merrill Lynch high net worth clients through integrated internal and external marketing strategy – execute key firm-wide communications initiatives, strategize direct-to-client marketing campaigns, develop.

New York, NY, US

Supported growth of the Cards business by driving internal communications strategy – create and distribute communications for internal newsletters and associate educationAssisted with external acquisition strategy and review external marketing materials including direct mail, product fact sheets, program guides and webpagesCoordinated with marketing and.

Ba, Economics & Psychology, Spanish Minor

Spanish