Ghassan Lababidi Email and Phone Number
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Ghassan Lababidi personal email
As an executive with over 20 years of experience in channel and business development across AMER, EMEA, and APJC, my focus lies in the strategic growth, profitability, and long-term success of businesses. My deep-rooted passion for inspiring teams and developing people has been the driving force behind the partner ecosystems and robust channel strategies I have established. In 2023, this dedication and hard work were recognized when I was named among CRN's Top 25 Technology Disrupters.My passion for inspiring teams and developing people has always been the driving force behind the partner ecosystems and robust channel strategies I've established. In my role as Vice President of Cybersecurity, Partner Ecosystem, SMB Channel, and Global Alliances at OpenText Cybersecurity, I empowered SMB partners to adopt modern cybersecurity practices and enhance their offerings by utilizing solutions that ensured efficient organization, integration, and protection of essential data. I also mentored leaders within our partner ecosystem to help them navigate their teams confidently and empathetically through the ever-changing economic landscape.I've had the privilege of leading teams at prominent companies including OpenText, Cisco, Trend Micro, 3Com, and Extreme Networks. My leadership style is hands-on, data-driven, and people-centric, which has significantly contributed to the success and growth of these organizations. Having lived and worked in various countries, I bring an entrepreneurial spirit and a global perspective to my work. This exposure has not only given me a profound understanding of diverse markets but has also honed my skills in multicultural business interactions. Being fluent in both Arabic and English further facilitates my global communication capabilities.Throughout my career, I have gained proficiency in several fields such as App Performance Monitoring (APM), Business Development, Channel Strategy Development, Cross-functional Collaboration, Customer Experience, and Cybersecurity, among others. I believe in a people-centric philosophy that drives development within the partner ecosystem and fosters diversity and inclusion (DEI).When I'm not wearing my channel chief hat, I enjoy spending quality time with my family and expressing my love for cooking through my food blog www.gusscooks.com.
Koantek
View- Website:
- koantek.com
- Employees:
- 201
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Svp Alliances, Marketing And Enablement At KoantekKoantekIrvine, Ca, Us
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Global Partner Marketing LeaderDatabricks Jan 2024 - PresentSan Francisco, Ca, Us -
Vice President Cybersecurity, Partner Ecosystem, Smb Channel And Global AlliancesOpentext Aug 2022 - Nov 2023Waterloo, On, CaAs Vice President at OpenText Cybersecurity, I drove partner marketing strategies and modernized cybersecurity practices. Through focused efforts, we saw a 30% rise in new partner-generated revenue and a 25% increase in ARR within a year. I expanded the partner ecosystem, introducing an adaptable SMB partner program that attracted new partners and helped retain existing ones. I also initiated a unified partner program that consolidated multiple platforms for better operational efficiency. With strategic partnerships and data-driven marketing campaigns, we were able to accelerate partner recruitment, enablement, and sales performance. -
Senior Director, Field And Partner MarketingAppdynamics Feb 2021 - Aug 2022San Francisco, Ca, UsAt Cisco AppDynamics, I led the activation strategy for field and partner marketing in alignment with sales goals and market needs. My team increased growth and annual recurring revenue by implementing best-in-class go-to-market practices and tactics in customer and channel engagements. -
Global Marketing Leader, Cisco Customer ExperienceCisco Jan 2020 - Feb 2021San Jose, Ca, UsI led the realignment of Cisco’s customer-obsessed, partner-centric global marketing strategy to overarching business needs across the organization and among our partners, with a focus on customer experience (CX). We designed and delivered targeted partner content and built scalable demand generation programs across multiple regions. Our team’s work drove new bookings and revenue growth to generate awareness for the brand. -
Global Partner Marketing Leader, Service Provider, Commercial And Smb SegmentsCisco Mar 2016 - Jan 2020San Jose, Ca, UsI led the development of Cisco’s global partner marketing strategy to deliver an omni-channel, customer-first experience that aligned sales and channel leaders and focused on commercial partners. We built and executed global partner marketing campaigns to recruit, enable and grow partners in the commercial and SMB space. Our team’s work resulted in the rapid growth of the commercial and SMB segment, contributing to 30% of the organization’s overall business.
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Regional Marketing Leader – EmearCisco Mar 2014 - Mar 2016San Jose, Ca, UsI led regional marketing efforts for a large theatre, building marketing strategies for Cisco’s partners and end-users in the region. We executed live and virtual marketing events, social media management, channel marketing enablement, and cross-channel campaigns. Our team’s work delivered the organization’s vision and strategy, generating 20% of sales funnel growth.
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Head Of Partner MarketingCisco Sep 2012 - Mar 2014San Jose, Ca, UsI led partner marketing efforts leader for a theatre of more than 100 countries spanning Eastern Europe, Russia, Turkey, the Middle East, Africa, and Latin America. We built marketing programs with partners by equipping them with the tools that enabled them to develop and maintain their own marketing practices. Our work delivered a positive ROI across the wide range of countries and cultures we worked with.
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Senior Marketing ManagerCisco Nov 2010 - Sep 2012San Jose, Ca, UsI led the development of end-user marketing programs and worked directly with our partners to generate over $100M in sales. During my time, I also created Cisco's "Be the Marketing Hero" marketing enablement program that helps marketers focus on the customer journey and utilization of reduced-cost marketing tactics that maximize return and increase profits. The program is now deployed in over 20 countries and considered to be a best practice.
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Business Development Manager - Small And Medium Business, Emerging MarketsCisco Apr 2006 - Nov 2010San Jose, Ca, UsI led the SMB segment, working closely with Cisco distributors and channel partners resulting in business growth by 125% year over year. Part of my work included building and implementing the Linksys/Cisco integration strategy and driving the transition of the Linksys brand into the Cisco Small Business Solutions portfolio. In partnership with other Cisco teams, I also developed an SMB seller enablement workshop called "City Coverage Workshop" to address untapped opportunities in emerging markets for our partners to develop and grow.
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Channel Marketing ManagerTrend Micro May 2005 - Apr 2006Tokyo, Japan, JpI managed channel marketing initiatives across the Middle East and Africa, resulting in establishing the company’s partner landscape and double-digit growth. -
Field Marketing Manager3Com Apr 2003 - May 2005Marlborough, Ma, UsI managed field marketing initiatives across the Middle East and Africa, working closely with the regional sales and partner teams. My work drove increased awareness and created demand across both regions. -
Inside Sales ManagerExtreme Networks 2001 - 2003Morrisville, Nc, UsIn my first IT job focused on sales, I connected with prospective customers and effectively understood and sold our product.
Ghassan Lababidi Skills
Frequently Asked Questions about Ghassan Lababidi
What company does Ghassan Lababidi work for?
Ghassan Lababidi works for Koantek
What is Ghassan Lababidi's role at the current company?
Ghassan Lababidi's current role is SVP Alliances, Marketing and Enablement at Koantek.
What is Ghassan Lababidi's email address?
Ghassan Lababidi's email address is gh****@****ics.com
What skills is Ghassan Lababidi known for?
Ghassan Lababidi has skills like Partner Marketing, Demand Generation, Budgeting, Channel Partners, Cross Functional Relationship Building, Marketing Strategy, Strategic Planning, Affiliate Marketing, Budgets, Go To Market Strategy, B2b Marketing, Leadership.
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