Ghassan Lababidi Email & Phone Number

Irvine, CA, US

San Francisco, CA, US

Waterloo, ON, CA

As Vice President at OpenText Cybersecurity, I drove partner marketing strategies and modernized cybersecurity practices. Through focused efforts, we saw a 30% rise in new partner-generated revenue and a 25% increase in ARR within a year. I expanded the partner ecosystem, introducing an adaptable SMB partner program that attracted new partners and helped.

San Francisco, CA, US

At Cisco AppDynamics, I led the activation strategy for field and partner marketing in alignment with sales goals and market needs. My team increased growth and annual recurring revenue by implementing best-in-class go-to-market practices and tactics in customer and channel engagements.

San Jose, CA, US

I led the realignment of Cisco’s customer-obsessed, partner-centric global marketing strategy to overarching business needs across the organization and among our partners, with a focus on customer experience (CX). We designed and delivered targeted partner content and built scalable demand generation programs across multiple regions. Our team’s work drove.

San Jose, CA, US

I led the development of Cisco’s global partner marketing strategy to deliver an omni-channel, customer-first experience that aligned sales and channel leaders and focused on commercial partners. We built and executed global partner marketing campaigns to recruit, enable and grow partners in the commercial and SMB space. Our team’s work resulted in the.

San Jose, CA, US

I led regional marketing efforts for a large theatre, building marketing strategies for Cisco’s partners and end-users in the region. We executed live and virtual marketing events, social media management, channel marketing enablement, and cross-channel campaigns. Our team’s work delivered the organization’s vision and strategy, generating 20% of sales.

San Jose, CA, US

I led partner marketing efforts leader for a theatre of more than 100 countries spanning Eastern Europe, Russia, Turkey, the Middle East, Africa, and Latin America. We built marketing programs with partners by equipping them with the tools that enabled them to develop and maintain their own marketing practices. Our work delivered a positive ROI across the.

San Jose, CA, US

I led the development of end-user marketing programs and worked directly with our partners to generate over $100M in sales. During my time, I also created Cisco's "Be the Marketing Hero" marketing enablement program that helps marketers focus on the customer journey and utilization of reduced-cost marketing tactics that maximize return and increase.

San Jose, CA, US

I led the SMB segment, working closely with Cisco distributors and channel partners resulting in business growth by 125% year over year. Part of my work included building and implementing the Linksys/Cisco integration strategy and driving the transition of the Linksys brand into the Cisco Small Business Solutions portfolio. In partnership with other Cisco.

Tokyo, Japan, JP

I managed channel marketing initiatives across the Middle East and Africa, resulting in establishing the company’s partner landscape and double-digit growth.

Marlborough, MA, US

I managed field marketing initiatives across the Middle East and Africa, working closely with the regional sales and partner teams. My work drove increased awareness and created demand across both regions.

Morrisville, NC, US

In my first IT job focused on sales, I connected with prospective customers and effectively understood and sold our product.