Ghazar Kolian Email & Phone Number

Florida, United States

• Successfully launched 3 new industry leading brands and their combined portfolio of over 20 products in the North American markets within the first year of the company’s establishment by developing comprehensive B2B marketing strategies that align with the overall business objectives. This involved market research, understanding target audience, analyzing competitors, and identifying key marketing channels.• Led all lead generation and conversion efforts by implementing Account Based Marketing strategies and nurturing leads in CRM system and the sales funnel with tactics such as display ads, content marketing, email campaigns, social media marketing, and SEO (Search Engine Optimization).• Oversaw the creation of high-quality content with cross-functional collaborations with the US sales team and global brands’ marketing teams including digital and print marketing collateral, whitepapers, blog posts, case studies, videos, and webinars.• Monitored and optimized the performance of Search Engine Marketing (SEM) campaigns and other digital marketing initiatives using key performance indicators (KPIs) and analytics. • Developed and managed marketing budgets for all company portfolio brands.

København K, Capital Region, Dk

København K, Capital Region, Dk

Develop and implement branding strategies in alignment with global objectives. Draft digital marketing plans to meet sales and branding goals of US BTB, BTC, DTC and E-Commerce channels, as well as communication plans to ensure consistency of brand message across channels, media mix and marketing efforts. Cultivate and maintain positive relationships with media officials to promote positive coverage of product launches. Provide strategic oversight to showroom display and set up to maintain compliance with brand guidelines.• Drastically increased E-Commerce site traffic and sales in the US (2022 vs. 2021): Conceptualized, developed, and implemented B2C digital and email marketing strategies in addition to social media advertising campaigns to achieve over 475% (YoY) increase in e-commerce website traffic and 175% increase in order intake on Louis Poulsen USA E-Commerce site.• Optimized marketing budget and Vendor Collaboration: Curtailed marketing spends by 20% by streamlining Louis Poulsen's COOP program with North American authorized retailers.• Cultivated strong industry media relationships: Secured a 155% YoY increase in B2B and B2C product mentions, press coverage and brand exposure in major industry publications by developing impactful product positioning strategies and PR and communications strategy in collaboration with PR agency.• Strengthened vendor relationships and collaboration: Established new B2C showroom product display guidelines resulting in increased product placement and customer engagement on partner showroom floors. Implemented monthly BTB agents communications plan that increased product specifications in commercial projects by 45% YoY.• Coached team members on developing marketing strategies and campaigns, and promoted qualified members to manager and senior positions.

Guided strategy and execution of marketing and digital communications efforts. Delivered effective and insight-led marketing campaigns to drive brand awareness and generate ROI. Aligned marketing efforts to measurable KPIs to support business goals. Prospected and pursued marketing-qualified leads (MQL) through various digital and offline marketing channels. Fostered partnerships with global media partners and oversaw public relations for US-based trade shows and industry events.• Identified and capitalized on high-potential opportunities: Increased client/ account acquisitions by 48% in US markets by innovating and implementing lead-generation tactics that increased market penetration and share of voice.• Functioned as a representative of the company in the US markets.

Miami, Fl, Us

Oversaw the development of marketing campaigns for the launch of the division’s communities in South Florida. Evaluated performance of promotional campaigns across media channels and recommended improvement actions. Liaised with external vendors to oversee production of marketing collateral and digital assets in line with brand guidelines and policies. Prepared and managed budgets for the department. Monitored development of optimized content for advertisements, sales support, press releases, blogs, and social media campaigns.• Reduced Digital Advertising budget spent while increasing quality of Sales Qualified leads: Developed effective target segmentation and content marketing funnels by facilitating engaging touch points resulting in an average of 10% reduction in cost per lead (CPL) MoM. • Optimized SEM and Display Ad campaigns to increase conversion rate by 25%.• Played an integral role in enabling the department to become top-performing across company divisions by outlining and accomplishing business objectives, sales targets and KPIs.• Ideated and executed the launch of eight new residential community projects in South Florida.• Coached senior managers on the team on management and communication skills.

Miami, Florida, Us

Translated business strategies into marketing mechanisms through creative thinking and media planning. Orchestrated end-to-end phases of advertising campaigns from planning, and development to implementation and evaluation. Oversaw creation of outbound marketing and in-house advertising collateral. Managed trade partner relationships by implementing annual trade COOP marketing program. • Strengthened online presence and augmented e-commerce sales through SEO, PPC, email direct marketing, and public relations campaigns.• Expanded community outreach and market share through corporate events, promotional campaigns, and philanthropic initiatives.• Developed incentive and loyalty program to boost engagement and enhance client experiences.

Doha, Qa

* Development of strong PR and B2B/ B2C marketing campaigns for the various and subsequent phases of the Mall's openings through branding, advertising, participation in trade shows, social media, events and press releases.* Develop the positioning strategy, and local and international marketing plans of the mall as Qatar's newest upscale retail lifestyle destination in an annual brand planning across all print, digital and video channels.* Conduct market analysis and prepare B2B presentations and necessary collateral to promote and present the mall to targeted retailers as prospect mall tenants.* Manage the creative and implementation of all campaigns and communications with the branding, advertising and PR agencies.* Plan and conduct market / consumer research, defining appropriate methodologies, data processing and analysis to identify demographics & psychographics , customer satisfaction, competitive analysis, market share and business expansion. * Plan and effectively execute integrated advertising programs to enhance tenant sales and generate positive results for the overall success of the center using direct mail, shopper incentive programs, email, social media and other appropriate advertising channels.* Develop and maintain complete, yearly allocated marketing budget.* Develop and implement a tenant relations program that includes, but is not limited to, regular tenant meetings, tenant newsletter, personal calls and visits, customized marketing plans and sales incentives.* Maintain center’s web site and registered shopper database. Control appropriate social media to support center.* Increase the financial resources for coordinating effective marketing opportunities through sponsorships, trade-outs, partnership marketing and merchant involvement.* Responsible for achievement of highest service standards through exclusive customer service and training of staff to handle customer requirements and enrich customers’ retail experience.

Qa

* Responsible for marketing and promoting the retail center at The Pearl-Qatar project through local and international marketing initiatives, PR communications and media, ensuring profitability, increased footfall and revenue growth.* Developing annual marketing budget and plan consisting of promotions, events, activities, loyalty programs to support the retail tenants and place the retail areas of the project as the leading shopping and entertainment destination in the region.* Conduct market analysis and prepare B2B presentations and necessary collateral to promote and market the retail areas of the project to targeted retailers as prospect mall tenants.* Responsible for achievement of service standards through exclusive customer service strategies. * Training of staff to handle customer requirements and enrich customers retail experience.* Responsible for ensuring adequate communication with the tenants through formal and informal channels to foster partnerships with the tenants, assist in the process of trading profitability and achievement of common objectives.* Responsible for marketing plan of temporary leasing units within the retail areas of the project.

Qa

* Develop and implement annual marketing strategy, plan and budget.* Develop Marketing campaigns and supervise agency activities. Oversee the creation of the image and overall identity of the project and its component parts in relation to the delivery of the marketing materials required to promote The Pearl-Qatar brand.* Develop annual media booking strategies. Negotiate rates and insertions with international media * Manage all aspects of media and communication, print production and visual identity production: Outdoor advertising, banners, signage, online campaigns, video production, brochure etc.* Coordinate with the Corporate Communications department the production of press releases, media communications related to product launches, announcements or other newsworthy stories.* Develop, implement fully fledged business and marketing plan for special projects/ joint ventures.* Develop products and services to support and elevate the brand. Coordinate with relevant internal and external parties and service providers to ensure smooth flow of operations and on time deliverables.

* Responsible for the direction of multiple projects through various stages of contract award, acquisition of resources, production, manufacturing and effectively communicating the status of these jobs to the client on a regular basis.* Accurately forecast work flow and maintain an on-time delivery schedule by developing streamlined procedures.* Procurement of all necessary material for workshop requirements and storage.* Gathering job requirements and performing procurement and project management of campaign* Managing job production, delivery and invoicing; ensure all jobs are delivered on-time, expedite operations that delay or alter schedules to meet unforeseen conditions.* Coordinate site surveys and installation requirements.* Building relationships with clients and develop communication channels to ensure smooth workflow; liaison between internal stakeholders, agencies and suppliers to ensure quality, on-time delivery within budget parameters.* Proactively identifying and presenting additional production and supply chain management solutions to further streamline and increase production.