Ghim-Lay Yeo Email & Phone Number

New York, New York, United States

Notable achievements to date:∙ Secured media coverage of The New Terminal One in top-tier global media outlets and other publications strategic to organization's business plan∙ Grew organization's LinkedIn followers seven-fold in first year through delivery of multi-faceted content generating interest and positive sentiment, aligned to organization's mission and values∙ Successfully delivered external communications objectives during CEO transition, through strategic media pitches and social media activityKey responsibilities:∙ Leads communications strategy for The New Terminal One at JFK, the developer and operator of a new, privately funded all-international terminal at New York John F. Kennedy Airport, the largest single-asset project financing in US history∙ Manages executive communications for the CEO and other senior leaders, including the preparation of briefs, speeches, presentation decks, talking points and social media activity∙ Oversees external communications and media relations: Develops and maintains relationships with key journalists, crafts press releases and media statements∙ Manages organization's social media channels, from content planning to content creation∙ Partners with the Port Authority of New York and New Jersey, project partners and key stakeholders to promote and drive media coverage of New Terminal One∙ Collaborates with diversity and community outreach team to amplify and promote organization's commitment to diversity and inclusion∙ Manages organization's communications budget and external resources (PR agency, graphic design agency) to ensure delivery of communications objectives

New York, New York

Notable achievements:∙ Led organization's announcement of an industry-leading commitment to net zero emissions by 2050, unveiled during a United Nations agency event∙ Managed organization's crisis communications during significant events including an industry-wide data breach∙ Oversaw communications strategy as a CEO-report at an international airline alliance during the global pandemicKey responsibilities:∙ Reporting to the CEO, led communications for external and internal audiences for oneworld, a global airline alliance owned by the world's largest airlines including American Airlines, British Airways, Cathay Pacific and Qantas∙ Developed and executed communications strategies in partnership with global stakeholders in six continents∙ Oversaw internal communications including the drafting and editing of briefing documents for shareholders and board members∙ Crafted talking points, speeches and presentation decks for CEO's public speaking engagements, media interviews, industry advocacy efforts and communication with senior industry stakeholders∙ Oversaw media relations (proactive outreach and reactive management of media queries) including during times of crisis∙ Created press releases, reactive media statements and FAQs∙ Partnered with legal, marketing and other stakeholders on oversight of company activities to proactively mitigate risks∙ Developed communications strategy for environment and sustainability initiatives, targeted at global audiences including governments, media, shareholders and consumers∙ Managed and coordinated environment and sustainability efforts, in partnership with global sustainability executives∙ Advised CEO and senior leadership team on communications strategies for new and ongoing initiatives∙ Briefed senior leadership team on trends, developments and emerging strategies in the global airline industry∙ Oversaw planning of quarterly board meetings and events in global locations, including venue and vendor selection

Washington D.C. Metro Area

∙ Chief of Americas bureau of aviation trade publisher FlightGlobal, publisher of the world’s oldest aviation news journal∙ Managed a team of US-based staff reporters covering the airline industry in North and South America∙ Oversaw the implementation of editorial strategy in the Americas team, in partnership with senior leadership in London∙ Lead journalist on US low-cost carriers and airlines in South America for online and print products including an online premium subscription news service. Areas of coverage included financial earnings, strategy, mergers and acquisitions, network expansion and market segmentation∙ Cultivated relationships with senior executives from North and South American airlines∙ Produced in-depth analyses on strategic developments at North and South American airlines∙ Represented company at major aviation industry events including the Paris and Farnborough air shows, UN agency summits and the IATA annual general meeting

Washington D.C. Metro Area

∙ Deputy chief of the Americas bureau of aviation trade media group FlightGlobal. Managed a team of reporters covering the commercial airline industry in North and South America∙ Reported on developments at North and South American airlines, including financial results, mergers and acquisitions, technology implementation, fleet strategy and other developments∙ Interviewed senior airline executives for online and print coverage∙ Covered major aviation industry events including the Paris Air Show, Farnborough Air Show, Singapore Air Show, International Air Transport Association (IATA) annual general meeting and the UN International Civil Aviation Organisation (ICAO) general assembly

Washington D.C. Metro Area

∙ Reported on North and South American airlines for FlightGlobal's online and print channels∙ Interviewed airline CEOs for in-depth cover features for Airline Business magazine∙ Reported from several major international aerospace events, including the Paris Air Show, the Farnborough Air Show, the International Air Transport Association Annual General Meeting, the Latin American and Caribbean Air Transport Association Leaders' Forum, and the Boyd Group conference

Singapore

∙ Air transport reporter at the Asia Pacific bureau of FlightGlobal. Covered commercial and business aviation in the Asia Pacific, including Asia Pacific airlines, commercial aerospace manufacturers and the executive jet sector∙ Significantly expanded FlightGlobal's coverage of the Chinese aerospace and airline market, including securing interviews with China's state-owned aircraft manufacturers, despite restrictions against foreign media∙ Covered major airshows in Asia, including the Singapore Airshow, Asian Aerospace and Airshow China

Singapore

∙ Transport reporter at Singapore's main English language daily newspaper The Straits Times, covered Singapore's transportation policies and issues∙ Copytaster at The Straits Times' foreign desk, focused on politics and general news in the Americas, Middle East, South Asia and South-east Asia

Master Of Business Administration - Mba, Distinction - Top 10% Of Cohort

Activities and Societies: Warwick Business School scholarCore coursework: Leadership, operations management, economics of the business.

Bachelor Of Communication Studies, Journalism, Upper-Second Class Honours

Activities and Societies: - Features editor of college newspaper The Nanyang Chronicle - Member of overseas reporting trip to Sri Lanka.