A senior executive with over 20 years of experience, driving transformative growth and strategic direction in corporate communications, marketing, and business development. Known for developing and executing strategies that significantly boost brand reputation, stakeholder engagement, and market share.Proven expertise in turning around business units and aligning communication efforts with core business objectives leading to measurable increases in profitability, market presence, and operational efficiency. Experience spans across investments, healthcare, retail, real estate and consulting sectors.Career Highlights:- Brand Development Leadership: Successfully developed and launched several high-profile brands, including "ADQ" in 2020, as a major player in Abu Dhabi’s economic landscape, enhancing its visibility and stakeholder engagement. Spearheaded the branding and launch for "Nation Hospital" in 2016 under the Bin Omeir Group. Earlier, in 2013, launched the "City Center Clinic" brand for Majid Al Futtaim Healthcare.- Strategic Communication & Market Expansion: Led comprehensive communication strategies that not only increased brand visibility but also drove significant growth in market share. For instance, targeted campaigns resulted in a 30% increase in brand awareness and a 20% improvement in customer engagement, directly contributing to overall business success.- Crisis & Change Management: Provided decisive leadership during critical periods, ensuring business continuity and resilience. These efforts have included navigating complex challenges with calm and strategic foresight, resulting in the stabilization and growth of key business units.- Healthcare & Institutional Innovation: Pioneered the establishment of the Institutional Review Board (IRB) at the American University of Beirut in 2005, significantly advancing research ethics and governance across the institution. This initiative laid the foundation for ethical research practices that continue to influence the academic landscape.Recognitions:• Recognized as a Global 200 Women Power Leader 2024 by White Page International (WPI).• Nominated as the 2024 Voice of a New Era of Leaders by the female factor global community.Seeking to contribute at the executive level by bringing a wealth of experience in strategy, leadership, and communication to a dynamic organization poised for growth.+971 50 916 2706ghina_i@hotmail.com