Responsible for company's strategic planning and for quality of execution, member of the company board, reporting directly to the CEO. Working across the key activity areas to drive growth.Main responsibilities:• Coordinating the company's operational board, overseeing the day-to-day administrative and operational activities• Leading the heads of departments within the company (financial, legal, operational, commercial, customer service, HR and administrative) and providing backup of all financial, legal and accounting aspects• Responsible for framing and adjusting the company's budget, acting as a Budget Holder• Coordinating the bidding & contracting process and the new business process

Developed and executed Annual B2B Plan in line with business objectives for Romania• Advised, guided and steered local team to pro-actively develop and pursue business opportunities in the private sector• Managed the B2B funnel, take corrective actions and shares P&L responsibility for the funnel• Actively worked with all private institutions relevant for healthcare business in Romania and provided timely and appropriate content in public consultation, lectures, public events promoting Philips brand and value proposition in healthcare• Set up strategic alliances with key RD and NGOs institutions active on Romanian market.

Built a solid pipeline per country and identify new customersImplemented Commercial Policy for Loyalty & Incentive (globally deployed for July 1st 2017)Managed Loyalty & Incentive turnover in South District to achieve profitable growthTrained and coached the Loyalty & Incentive team in order to develop the B2B approach.

National account management in the non retail field: leading B2B accounts where key drivers are CRM, loyalty/reward programs, promotional campaigns or customers incentives.• Initialized and coordinated all Philips efforts to the accounts in order to maximize the output of the sales group and to ensure that sales targets are set and achieved• Created tailor-made loyalty marketing program using Philips range• Analyzed and reported sales results, expectations, market, competition and trends systematically in order to make proposals for improvement.

Contributes to achieving company’s sales objectives, responsible for executing the sales & distribution strategy for the Direct Sales Department and for customer satisfaction level, according to company’s objectives.• Developed the sales strategy of the alternative channels from Consumers Department (door to door, prepaid hunters, mobile shop, consumer in business)• Analyzed and recommended the areas to improve and managed the budget in my area of responsibility, according to the defined strategy• Indirectly managed the sales agents from the alternative channels (approx. 50 agents).

Implementing sales programs to achieve sales targets and provide a consistent and memorable customer experiences based on availability, effectively solving customer needs and respect.• Managed a sales team with 13 direct reports and 140 indirect sales people.• Ensured Vodafone brand image over assigned territory; provide an excellent customer satisfaction level• Recruiting, selecting and integrating all new employees to quickly burn out the learning curve• Solving operational problems and providing technical assistance with equipment and process techniques.