Provide strategic vision, leadership, and administrative oversight of three departments (Communications, Career Development, and Events and Member Recognition (24 staff)) to enhance APEGA’s brand and raise awareness and understanding of APEGA’s role as a regulator to government, the public, and our 69,000 members.- Provide strategic and tactical PR contributions while leading the communications team and its initiatives, including developing communication assets and managing media relationships- Partner with IT on business requirements and implementation of software tools and platforms- Provide executive leadership and council with strategic advice on engagement and communication strategies, and develop briefing notes, presentations, speaking notes, and other materials for them- Provide the CEO advice and analysis on position papers from national engineering and geoscience bodies and from Canadian regulators - Develop partnerships with organizations to raise the profile of APEGA and its senior leadership- Integrate communication efforts with cross-functional teams, such as regulatory affairs, government relations, product services, and outreach to ensure strategic, consistent, and effective communication on key initiatives- Use analytics and data-driven insights to optimize marketing efforts, measure campaign performance, and continually improve ROI.- Create compelling messages and communication to support engagement with the public, government, and members.

Provided oversight, development, planning, and execution of the Career Services, Events, and Volunteer departments and their programs to ensure value-add to members and related stakeholders in the engineering and geoscience professions.

Provided strategic and tactical support and advice to APEGA’s executive leadership team to ensure communication to APEGA’s 69,000 members and other stakeholders was effective, professional, and engaging.Strategic & Tactical Communication- Regularly provided strategic communication and issues management advice and assistance to the Registrar & CEO, president, council, and other senior leaders- Created and implemented integrated communication plans to achieve organizational goals using traditional and digital media- Oversaw all communication platforms, including website, traditional and social media, and newsletters - Provided advanced writing and editing for all types of communication and audiences, including executive speeches, strategic plans, annual reports, and online marketingLeadership & Coaching- Counselled subject matter experts on strategic and effective media interviews - Managed team of communication professionals and regularly worked with external consultants, designers, and agencies- Implemented cross-trained teams to reduce downtime and increase employee job satisfactionOperations & Project Management- Effectively managed $2 million communication budget - Managed APEGA’s visual identity during a two-year, $1 million office renovation- Reduced budget by $14,000 annually by changing media monitoring tools- Successfully redeveloped corporate website at $27,000 under budget

As a board member, I assist with the overall stewardship and continuity of the APEGA Foundation, acting as a liaison between the Foundation and APEGA. This includes strategic planning, general program oversight, and risk management and mitigation.The APEGA Foundation is an arm's length charitable organization of The Association of Professional Engineers and Geoscientists of Alberta. It funds science, technology, engineering, and math outreach programs, provides financial assistance to students, and encourages more post-secondary capacity for engineering and geoscience.

Information Management- Managed $175,000 budget, within 1% variance, to market and disseminate geology information- Provided authoritative advice to senior management on marketing, communications, and data dissemination- Managed three-person publishing team, including performance reviews- Created policies and procedures that streamlined the publication process and significantly reduced delays in publication distribution- Managed more than 2,500 publications.External Communications & Outreach- Managed website design and content of more than 3,000 web pages- Pioneered social media pilot project using multiple tools; had largest number of Facebook followers for a Canadian geological survey- Redesigned website based on web analytics, which increased web traffic by 102% an- Significantly increased organic search engine rankings by regularly analyzing and modifying keywords- Created and implemented communications and marketing plans- Coordinated advertising and conferences- Project manager and liaison for outreach projects with the Frank Slide Interpretive Centre and the Leduc #1 Energy Discovery Centre.

Marketing & Events Management- Monitored $4 million sponsorship budget- Reviewed and approved donations and sponsorships based on corporate policy and business plan objectives- Managed key sponsorship properties, including the 2001 World Games- Developed special events across North America to ensure optimum corporate recognition- Organized client-hosting events and town hall meetings for senior vice-president- Oversaw CN and customer video and photo shoots in various North American locations- Co-chaired United Way employee campaign for Alberta- Active member of the annual general meeting organizing committeeCommunications & Project Management- Liaised with all levels of senior management- Increased community profile of Edmonton senior vice-president- Created communications plans, briefing binders, and executive-level presentations- Wrote news releases and speeches- Worked with agency to develop effective advertisements- Organized media conferences and town halls- Supervised administrative staff