Analysis of the digital services market in France and Europe, analysis of the 'Ideal Customer Profiles' and 'Buyer Personas', development of a country prioritization strategy for an initial international launch, screening and assumptions in potential M&A

- Manager of 70 team members (Second Line Manager including 7 team managers and 5 technical managers), - In charge of 3.6 million budgets, procurement and public tenders, local Real Estate Master Plan, property security, maintenance, reprography, inventory, technical and business support IT, application development, storage, archiving and mail platform.- Deputy director of Business Support Operations, - Member of the BU Executive Committee,- Coordinator of Regional Purchasing Center (gathering 10 BU in Grand-Est region) - Building renovation and rehabilitation projects (last project : 3.4 million euros).

- Measurement, analysis and management of digital performance- Search Engine Optimization- Web content optimization- Tutor in digital marketing projects

The M@ginatiK! vocation. Digital marketing specialist and Digital Transformation expert for small and medium enterprises, artisans and associations, our vocation is to enable to expand their activities by investing a digital world that is constantly reinventing ways to exchange, collaborate and sell.

- Strategic and operational advisor in digital marketing- Design, writing and newsletter professional routing - Design and e-mailing advertising campaigns professional routing- Content marketing and SEO : BoondManager website- Webanalytics- Adwords management (SEA)- Design of video tutorials using the BoondManager ERP- Webinars animation- BoondManager website codesign

- B to C and B to B marketing manager (marketing strategy, digital marketing, relationship marketing, branding, customer satisfaction, direct marketing),- internal and external strategic communication plan designer and team action plans implementer in 360° (IMC),- team manager (consisted of 2-5 people and varied due to workflow needs),- print and online publications copywritter and publisher (newsletters, website contents, guides, flyers, posters, etc.) ; supports distributed to employees, customers and partners,- project manager (2-4 strategic projects a year). Last project achieved : design in collaborative mode of the last version of the intranet, change management, training and assessment regarding the project (14 months),- KPI monitoring and reporting, quality process and risk management pilot (ISO 9001 v. 2000),- press officer and spokesman (up to 10 live radio programs a year, 5-10 press conferences and press actions a year),- media trainer on demand of top and middle management,- events organizer (1-3 events a year, budget 60-80 K€ a year),- change management advisor in context of reducing employees and major reorganization of the matrix structure and front-office of the company.