Met Droomdiertjes richt ik me op het bevorderen van mentaal, emotioneel en sociaal welzijn van kinderen door middel van speelse, educatieve tools. Ik wil ouders inspireren in hun rol als bewuste opvoeders en changemakers, en om samen met hun kinderen te groeien naar een hoopvolle toekomst.De Droomdiertjes vormen de kern van mijn missie. Deze 25 liefdevolle metgezellen, ieder met hun eigen, waardevolle eigenschappen en prachtig geïllustreerd door de getalenteerde Tanaya Sharma, maken het voor ouders leuk en toegankelijk om de emotionele intelligentie van hun kinderen (en zichzelf) te ontwikkelen.Mijn droom is een wereld waarin kinderen volledig tot bloei komen en opgroeien tot authentieke, veerkrachtige individuen die zichzelf en anderen begrijpen. In staat om de uitdagingen van het leven aan te gaan, bij te dragen aan een wereld waarin vriendelijkheid en hoop centraal staan, en de kans krijgen om hun volledige potentieel te bereiken.Hoe? Door middel van speelse, educatieve en praktische (digitale) tools, waarbij de Droomdiertjes fungeren als gidsen en kinderen samen met hun ouders op een speelse manier emotionele intelligentie ontwikkelen. In een wereld waarin de nadruk vaak ligt op cognitieve groei en academische vaardigheden, geloof ik sterk in het belang van emotionele intelligentie. Talloze onderzoeken tonen aan dat EQ cruciaal is voor een gezond, gelukkig en succesvol leven. Daarom is het mijn missie om ouders en kinderen te helpen deze essentiële vaardigheid te ontwikkelen, gebaseerd op de waardevolle lessen van mindfulness, compassie en positieve psychologie."EQ is een betere voorspeller van succes en geluk in het leven dan IQ", aldus Daniel Goleman, Harvard psycholoog en de auteur van 'Emotional Intelligence'.Geloof jij ook in de kracht van emotionele intelligentie en wil je jouw kinderen voorbereiden op de toekomst met waardevolle vaardigheden en tools? Kom bij Droomdiertjes en geef je kinderen een cadeau voor het leven! 🧸💕

Luxury Fashion House, specialized in Couture Bridal-, Evening & Occasion wear garments, sold in over 35 countries.Head of Global Marketing & Communications Department. Reporting into CEO (designer), Management Team member, managing a team of three. Drive global brand growth & -strategy. Develop and implement the global Marketing & Communications strategy. Build strategic imperatives, create brand identity- and story, perform market analysis, create seasonal campaigns, develop and execute the integrated Marketing Calendar, drive Trade-, Retail-, Event- & Digital marketing (website, e-commerce, CRM, social media, analytics, advertising, influencers), content strategy & creation, manage global PR with agencies in USA & the Netherlands, launch 360 marketing campaigns, organize line launches and collection presentations, international trade fairs and fashion shows. Support the global sales agents and key accounts to drive growth and ensure global consistency. Development Flagship store & E-commerce.

Global bag and lifestyle accessories brand.Managing a team of four, reporting directly into the Global Marketing Director, part of marketing leadership team with Digital, Brand and VM. Partnering directly with Retail Director, Field Sales Director, International Sales Director and Key Account Manager to build the specific Channel Marketing strategies.Responsible for the translation & implementation of the Global Marketing Strategy into local marketing plans and strategies in the different regions and sales channels:Europe, Direct Market (18 countries):- Direct To Consumer: Owned Retail stores, Outlet and Partnership stores: 35 stores- Field Sales: circa 2500 European wholesale accounts, on- & offline.- Key Accounts: 12 European Departments Stores (84 concessions, 40 staffed). On- & offline.International markets:- Distributors: MEAT + Mexico (18 Distributors; 68 stores and circa 350 wholesale)- Travel Retail: APAC + EMEA + South America: 79 operatorsGlobal Regions: VF ASIA + VF South America (11 + 8 Distributors) Global Retail & Trade Marketing budget responsible, defining strategies for sell in and sell through and leading deliverables, organizing global product launches and sales meetings, presenting seasonal marketing campaigns to global teams and partners, delivery of the global retail marketing calendar, strategic translation into local markets, defining and delivery of POS materials, development of trade activations, retail marketing activities, increasing store traffic, conversion and overall brand awareness. Global roll out of the store concept (stores, SIS & PSS), marketing campaigns and delivery of seasonal global brand assets. Ensuring alignment with the global marketing strategy and maintaining a consistent message, while driving growth.

Global bag and lifestyle accessories brand.Responsible for the translation & implementation of the Global Marketing Strategy into local marketing plans and strategies in the different regions and sales channels:Europe, Direct Market (18 countries):- Direct To Consumer: Partnership Stores: 10 stores- Field Sales: circa 2500 European wholesale accounts (on- & offline)- Key Accounts: 12 European Departments Stores (84 concessions, 40 staffed). On- & offline.International markets:- Distributors: MEAT + Mexico (18 Distributors; 68 stores and circa 350 wholesale)- Travel Retail: APAC + EMEA + South America: 79 operatorsBudget responsible, defining strategies for sell in and sell through, delivery of the marketing calendar, strategic translation into local markets, defining POS materials, development of trade activation, increase overall brand awareness. Global roll out of the store concept (stores, SIS & PSS), marketing campaigns and delivery of seasonal global brand assets. Ensuring alignment with the global marketing strategy and maintaining a consistent message, while driving growth.

International jewelry brand. Setting up the Marketing department & the international Sales (8 countries). Coordinating the local dealers, the international distributors and PR agencies. Developing the sales contracts, new business, pricelists & sales presentations. Legal policies. Setting up international sales– and marketing activities. Developing and managing promotional & sales materials (POS, fixtures, brochures). In-store communication. Organizing sales meetings, PR events, product launches, international press events, photo shoots & trade fairs.

Developing Marketing, PR and Communication strategies on behalf of various clients within the fashion / lifestyle area.• Developing and executing marketing plans;• Setting up PR activities;• Coordination of communication, online + offline

Art and Antiques fairs:- TEFAF, Maastricht- PAN Amsterdam

International lingerie retailer.Development and implementation of the national and international PR plans; internal and external communications; international PR events; coordinating international PR agencies and in daily contact with national and international fashion and corporate press;

Leg- and body wear licensee: PUMA, Tommy Hilfiger, Levi’s and HEADPR activities & events (trade fairs, product launches, sales meetings), internal and external communications, developing sales- promotion & press materials. Marketing activities, Visual Retail plans, In-store & POS materials. Daily contact with the press, sales agents and distributors globally.

Leg- and body wear licensee: PUMA, Tommy Hilfiger, Levi’s and HEADDeveloping and distributing the promotion- and sales materials worldwide. Displays, salesmen samples & collections, POS & merchandise materials. Managing the stock.