Ghislain Vacherot Email & Phone Number

Paris, Fr

Paris Area, France

In charge of the digital communications strategy for all the Security & Retail events at Comexposium: Milipol Paris, Milipol Qatar, Milipol Asia-Pacific, Milipol India, TRUSTECH, Paris Retail Week, SIEC, Equipmag► Website, mobile website, online modules:- Writing of specifications & design brief, bid sollicitation, selection of providers and follow-up.- Arborescence, content creation & integration (CMS) and SEO optimisation.- KPIs analysis and performance monitoring, recommendations.► Online registration platforms:- Writing of specifications & design brief, content calibration, platform testing & implementation follow-up.- Troubleshooting, KPIs analysis and performance monitoring, recommendations.► Emailing campaign - Direct marketing:- Writing of specifications & design brief, template testing & implementation follow-up.- Emailing strategy development and database management.- E-newsletter design & content creation, final testing.- KPIs analysis and performance monitoring, recommendations.► Mobile Application:- Writing of specifications & design brief, implementation, testing and follow-up.- Content creation and KPIs monitoring.► Social Media:- Digital strategy & editorial plan development.- Community management & content creation (Facebook, Twitter, Instagram, YouTube, LinkedIn).- KPIs analysis and performance monitoring, recommendations.Milipol Paris, leading event for homeland security & safetyMilipol Qatar, international event for homeland security & civil defence in the Middle EastMilipol Asia-Pacific 2017, international homeland security exhibition for the Asia-Pacific regionMilipol India, Indo-Pacific leading international event for internal securityTRUSTECH, global event for innovative payments and identification solutionsParis Retail Week, the event for e-commerce and connected commerce professionalsEquipmag, the event for retail design and point-of-sale equipment professionalsSIEC, the retail and commercial property trade fair

Paris Area, France

Milipol Paris 2015, leading worldwide exhibition of homeland security: +24,000 visitors and 949 exhibitors (2015 figures).Milipol Qatar 2016, leading international exhibition of homeland security in the Middle East: +6,500 visitors and 230 exhibitors (2016 figures).► Website, mobile website, online platforms: - Writing of specifications & design brief, bid sollicitation, selection of providers and follow-up. - Arborescence, content creation & integration (CMS) and SEO optimisation. - KPIs analysis and performance monitoring, recommendations.► Mobile Application: - Writing of specifications & design brief, implementation, testing and follow-up. - Content creation and KPIs monitoring.► Social Media: - Digital strategy and editorial plan development. - Community management & content creation (Facebook, Twitter, Instagram, YouTube, LinkedIn). - KPIs analysis and performance monitoring, recommendations.► Emailing campaign - Direct marketing: - Writing of specifications & design brief, template testing & implementation follow-up. - Emailing strategy development and database management. - E-newsletter design & content creation, final testing. - KPIs analysis and performance monitoring, recommendations.

Paris Area, France

For the International Paris Air Show, BtoB and BtoC exhibition - 351,000 visitors ; 2,303 exhibitors (2015 figures).• Major projects management (1 intern): Mobile Application: Implementation, test and follow-up.Website: management of the website and the online exhibitor area via a CMS tool + implementation and follow-up of several online platforms (including the online catalogue and the show maps).• Promotion of the exhibition via online communication tools:Content creation for the Website.Emailing and newsletter campaigns.Social networks (Facebook, Twitter, Instagram, Youtube, LinkedIn and Scoop.It).

Paris Area, France

Digital strategy implementation for the Industry network of VINCI Energies (Actemium, 300 companies in 38 countries).• Internet projects: Creation of two new website (design with an agency, content creation, back-office implementation) ; Creation of two Web kits dedicated to the network companies (graphic design, content and architecture, test, user experience, trainings).• Events: logistic support for several internal (BUM Day, maintenance day) and external events (Industrie Paris, SITL).

Paris Area, France

For the International Paris Air Show, BtoB and BtoC exhibition - 315,000 visitors ; 2,215 exhibitors (2013 figures).• Creation of communication materials and promotional marketing tools (Booklets, flyers/posters, brochures, guides, etc.).• Implementation and follow-up of major projects: online exhibitor platforms, Show's Official Catalogue creation.• Materials stock/delivery management on site.

Vélizy-Villacoublay, France

• Web-design: DS University website restructuring (http://www.3ds.com/education/ds-university/overview/)• publishing: visual and content creation• Project management: DS University booth organization at ECF 2011

Paris Area, France

• Web-design: Branding content restructuring on the Intranet• Project management for THEO (e-publishing tool): Planning of development (functionalities & multilanguage) and training. • Events Organization: Baveno, Bâtimat exhibition, Shanghaï 2010 and workshops abroad (Jordan, Kenya...).

Paris Area, France

• Publishing: Visual and content creation (Press releases, editorials, partnerships with magazines/websites).• Exhibitors contact, invitations follow-up, exhibitors’ part Manager on the Intranet.• Market survey and benchmark

Academic Semester, Webmarketing, Strategy Management, Sustainable Development, Urban Geography

Activities and Societies: International Education Exchange Council member

Master Of Science, Webmarketing & Project Management

Activities and Societies: Project management for LuxVeritasGemma (Online jewelry): Webmarketing, web-design, Online and offline.

Preparatory Classes For Competitive Entrance To French Business Schools.