Creating digital marketing strategies & media buying campaigns for the clients to achieve the best results. Key responsibilities include –• Working on the ways digital media can work within wider campaigns for the clients.• Recommendations to internal teams and clients about the best practices of digital marketing customized to each brand.• Continuous research into new relevant digital channels and their impact on the brand’s marketing.• Holding workshops for the wider marketing team to explain the importance of digital marketing and how it can impact their campaigns.• Planning & executing all kind of Digital Media Buying activities.

Heading a team of 15 people with 35+ projects on the floor wherein responsible for the entire social media execution, relationship management, account expansion and strategy for key clients.My key responsibilities are to make strategies for brands across categories and to ensure the flawless execution by the team. They include:• Creating a social media strategy for brands, ensuring it aligns with the brand philosophy.• Recommendations to the clients for organic & paid social media approach.• Ensuring that approach to social media is relevant and appropriate for each medium.• Drawing insights via analytics data available on social media platforms & Google Analytics• Staying up to date with advances in social media technology and the latest social media platforms.• Building reporting frameworks to evaluate performance on various platforms.• Ensuring timely delivery of content calendar for all platforms and a constant supply of relevant content.• Reporting on social media mentions of the brand internally, providing useful feedback to product and marketing teams.• Working with the marketing team to look at ways social media can work within wider campaigns.• Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.

AIESEC is an international non-governmental not for profit organization present in 130 countries, that provides young people with leadership development and cross-cultural global internship and volunteer exchange experiences across the globe, with a focus to empower young people so they can make a positive impact on society.Being a VP for Communication and Information Management Department (CIM), my responsibility was to take care of all the public relations and marketing functions of AIESEC in Jaipur, as well as expansion. I supervised a team of 15 people who coordinated all the marketing campaigns necessary to promote AIESEC and its main programs by:• Creating marketing campaigns and running them to push for various AIESEC events (Online & Offline)• Updating social media campaigns that relate to branding guidelines• Communicating AIESEC to different stakeholders • Researching various advertisements opportunities on campus