➜ Consults business owners on marketing best practices and business development efforts, including writing and designing proposals, presentations, and other collateral➜ Owns content creation and distribution across multiple channels including email, social, text/SMS, and direct mail➜ Designs graphics and writes copy for all assets, and owns photography and video production for campaigns➜ Responsible for growing customer email lists and driving engagement and valuable touchpoints via segmented email campaigns➜ Analyzes campaign metrics to guide on-going adjustments to marketing strategy

➜ Collaborate with architects + interior designers to produce elevation, section, plan + perspective drawings in Revit, AutoCad, Rhino, and SketchUp➜ Render drawings as needed to demonstrate materiality➜ Coordinate with vendors and design team to ensure white glove delivery and on-site installation

➜ Lead department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts➜ Manage and mentor a team of CSMs, managing multi-million dollar book of business, responsible for expansion and retention➜ Collaborate with CTO and Product Team to create/deliver product use cases to guide roadmap development➜ Lead monthly product release webinar for 4,000+ end-users, highlighting the latest and greatest➜ Create and train customer-facing reps against feature-specific talking points and use cases - with supporting enablement content and messaging➜ Collaborate cross-departmentally with Product and Marketing for UAT testing prior tobeta-launch, while also responsible for gathering feedback from panel of beta users➜ Developed feature-specific play, videos, solution guides, and collateral to accelerate product adoption across user base ➜ Lead roadmap presentations and product feature demos, demonstrating product capabilities, use cases, and benefits➜ Implemented and administer ChurnZero to facilitate segmented in-app product announcements, triggered email nurture campaigns, NPS, streamline CSM tasks, and calculate customer health➜ Project manage new customer implementations, collaborating with internal/externalstakeholders to reduce average implementation time by 75%➜ Designed entirety of customer journey, from implementation through to renewals, includingonboarding process, training curriculum, QBR structure, email templates, pitch decks,feature/best practice content to be leveraged throughout➜ Segmented customer success by Enterprise and Midmarket, while developing monetized pricestructure for Premium Support➜ Increased recurring revenue, via upsells, by $700K+ throughout tenure➜ Key product adoption metric, license utilization, increased by 38%+ over tenure

➜ Managed global email communications to over 500,000 clients and prospects➜ Directly contributed to over $500,000 in revenue through targeted email campaigns➜ Central to implementing content strategy to nurture and attract leads ➜ Designed, developed, and implemented variety of automated marketing campaigns, including landing page creation, complex nurture campaigns and triggered email drip➜ Central to Marketo implementation and internal user training➜ Developed communication strategy to announce the acquisition of BiddingForGood

➜ Managed, executed, and promoted biweekly webinar program, featuring industry mavens, TedTalk-ers, and product experts, generating 3,600 leads ➜ Developed design and persuasive copy for print and digital collateral➜ Designed, managed, and implemented launch of FrontStream Philanthropy Awards➜ Produced high traffic generating blog posts

➜ Streamlined key client's data acquisition process from one month to less than a week➜ Managed and curated content for weekly client newsletter➜ Performed competitive and market analyses➜ Developed trade show and conference schedule➜ Performed daily QA➜ Sales / marketing support through Salesforce.com, Data.com, Hoover and Marketo➜ Maintained contacts database and data integrity➜ Planned company events

➜ Partner with office resources and regional marketing director to develop local market specific marketing and business development strategies for use by ACS North Blue Ridge Area team➜ Promoted to Event Manager and provided support managing seven local Relay for Life events➜ Managed weekly confidential data entry ➜ Assisted cancer patients to obtain access to treatment information, wigs, and prosthetics