Leader of customer intelligence for the life sciences, ensuring data-based, customer-led decision making across business functions and regions. Additionally responsible for developing brand strategy and positioning that supports competitively advantaged business growth.

Responsible for the development and execution of global, multi-channel marcom strategies and tactics for the Corning Life Sciences Division. Key contributions:> Orchestrated and executed data-driven marketing campaigns to enhance brand visibility and drive customer engagement.> Responsible for developing and executing integrated strategies that increased pipeline contribution by 5X and helped grow direct ecommerce sales by 300%.> Oversaw production of compelling and SEO-optimized content, boosting Google #1 rankings by 23%.> Partnered with third party to implement content management platform that resulted in a 20% increase in content production.> Implemented cost-saving measures without compromising campaign effectiveness, resulting in a 15% reduction in marketing costs.> Oversaw the development of comprehensive reports using data visualization tools, facilitating data-driven decision-making processes.

Leader of global marcom team delivering omnichannel campaigns across North America, South America, Europe, and Asia. Key contributions:> Directed and mentored a high-performing marketing team, fostering a culture of innovation and professional growth.> Implemented workflow process that improved productivity, allowing a 16-person team to close over 800 jobs annually. > Utilized marketing automation tools to streamline workflows and nurture leads, leading to a closed-won rate greater than 40% for key campaigns.> Successfully led customer journey mapping project that is driving thought leadership and end-to-end demand generation tracking> Implemented lead scoring and attribution modeling (Marketo Engage) to assess campaign performance in real-time and identify opportunities for optimization.

After Corning acquired BD Labware, led critical parts of the rebranding effort including advertising, email, web content migration, and label notification.Key accomplishments: > Responsible for managing the marcom team in Corning’s largest region, as well as key global programs> Business lead for marketing automation (Marketo) implementation, as well subsequent development of lead scoring model, that transformed division’s marketing capabilities> Led the development of key campaigns to launch Falcon and other brands acquired from BD under the Corning brand (see media section)