President
CurrentConsulting with banks and bank suppliers on leveraging customer data, analytics and digital engagement to increase customer lifetime value.
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@suntrust.com
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4 phones found area 404, 866, and 407
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Greg Holzwarth is listed as President at Marketlytics LLC at Marketlytics LLC, based in Alpharetta, Georgia, United States. AeroLeads shows a work email signal at suntrust.com, phone signal with area code 404, 866, 407, and a matched LinkedIn profile for Greg Holzwarth.
Greg Holzwarth previously worked as President at Marketlytics Llc and SVP, Customer Analytics at Umpqua Bank. Greg Holzwarth holds Master Of Business Administration (Mba), General Management from Harvard Business School.
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I live at the nexus of marketing, advanced analytics and big data. For over 30 years I have lead cross-functional teams leveraging client information, analytics and direct marketing programs to drive revenue and customer growth. The marketing programs we manage at SunTrust deliver over $100MM incremental revenue annually and billions of incremental loan and deposit balances. Additionally we built and manage the most widely used data warehouses and analytics capabilities.Prior to SunTrust, I led the Commercial Division at Epsilon, providing database marketing and analytic services to Fortune 500 companies in the technology, retail, financial services, telecom, healthcare, and consumer package goods industries. A highlight was migrating American Express’ card member marketing system to bleeding edge parallel processing technology in the early 90s, providing a 15x increase in queries and models executed.My professional passion is taking action on analytics. Instead of simply informing decisions, directing and informing customer interactions to build deeper and longer lasting relationships. Taking action requires more than seamless integration of the information technology, analytics, and delivery of insight to the point of customer interactions. It also requires change management - across marketing, sale management, distribution channel management, and executive leadership. I have the experience and skills to sell the vision, and then execute the delivery.My current focus is using big data and real time analytics to delivery relevant, compelling messages and offers across on-us and off-us channels. I am a frequent speaker at marketing, analytics and financial service industry conferences and have been a guest lecturer at MIT’s Sloan School of Management.It’s been a fascinating journey, starting before PCs existed and CRM was an acronym. Fortunately it is only accelerating. Let the fun continue.
Listed skills include Analytics, Crm, Banking, Financial Services, and 18 others.
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Atlanta, Georgia, United States
Consulting with banks and bank suppliers on leveraging customer data, analytics and digital engagement to increase customer lifetime value.
Greater Atlanta Area
Lead Center of Excellence responsible for client and digital analytics, marketing modeling, and direct marketing programs. Executive sponsor for Enterprise-wide customer data and analytic capabilities development, investment roadmap and benefit realization.
Fort Collins, Colorado Area
Internet startup funded by Deere & Co., Farmland and Growmark to provide information management services to the agriculture industry
Greater Boston Area
Managing Director of Commercial Division. Full P&L responsibility for all of Epsilon’s commercial accounts spanning Financial Services, Retail, Telecommunications, Technology, Consumer Packaged Goods and Healthcare segments. Notable clients included American Express, Apple Computer, IBM, The Limited, Procter& Gamble, and MCI. Total revenue of $65MM.
Activities and Societies: Phi Gamma Delta fraternityPhi Gamma Delta fraternity
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Greg Holzwarth works for Marketlytics LLC.
Greg Holzwarth is listed as President at Marketlytics LLC at Marketlytics LLC.
AeroLeads has found 1 work email signal at @suntrust.com for Greg Holzwarth at Marketlytics LLC.
AeroLeads has found 4 phone signal(s) with area code 404, 866, 407 for Greg Holzwarth at Marketlytics LLC.
Greg Holzwarth is based in Alpharetta, Georgia, United States while working with Marketlytics LLC.
Greg Holzwarth has worked for Marketlytics Llc, Umpqua Bank, Suntrust, Vantagepoint Network Llc, and Epsilon.
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Greg Holzwarth holds Master Of Business Administration (Mba), General Management from Harvard Business School.
Greg Holzwarth is listed with skills including Analytics, Crm, Banking, Financial Services, Digital Marketing, Marketing, Database Marketing, and Strategy.
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