Greg Horowitz Email & Phone Number

Florida, United States

Miami, Florida, US

* Advised C-suite executives and entrepreneurs on navigating public sector programs and accessing resources, ensuring successful business expansion and workforce growth in Miami-Dade County; completed economic-development projects creating 1,500 jobs and $87M in new capital investment in the county* Led the Life Sciences & Healthcare Advisory Council.

* Marketed and promoted Israeli technology throughout Florida via events, lead generation, business development and community engagement* Served as Israeli government’s liaison to Miami tech community; forged connections and partnerships between Israeli companies and local startups, investors, and organizations; established 1,000-person network of Florida.

Miami, Florida, US

* First marketing hire and pioneer for mobile-engineering firm named one of the top 25 fastest growing tech companies in South Florida; led the development of outbound prospecting operation from scratch, including building customer profiles, selecting and managing vendors, and optimizing email campaigns; improved response rates by more than 150% and.

Long-term contract roles spearheading projects including B2B marketing, social media, audience segmentation, corporate rebranding and content strategy for small and medium businesses. Clients include Everwise (corporate mentorship), Kanban Solutions (IT consulting) and Roadify (mobile transit app).

New York, NY, US

• Managed P&L of job board and online subscription products for website offering career resources for media professionals; cultivated multiple revenue streams by engaging audiences with diverse needs across various media.
• Reporting directly to General Manager, set strategy and led five-person department that produced more than 60% of company’s revenue.
• Spearheaded social-media efforts to drive community engagement and cultivate marketing leads, including Twitter and Facebook (140,000 total followers); created and hosted monthly Google Hangout for job seekers.
• Monetized Twitter feed through employer-sponsored tweets
• Supervised cross-functional product teams for projects including Scoop Jobs (innovative job-matching service), e-commerce page optimizations, and partnerships with Starbucks and Lexis-Nexis.

New York, NY, US

• Managed three-person team with P&L responsibility for all online subscription products ($800,000 in annual revenue).
• Increased revenues by 24% on limited marketing budget; optimized renewal efforts, resulting in 50% increase in retention.

US

• Member of team producing $200 million in annual revenues, Time Inc’s largest consumer marketing source; managed $6 million budget and strategy for renewals sources.
• Worked with database marketing team to implement and analyze results for cluster-segmentation study contributing more than $5 million in incremental revenue; nominated for departmental award.
• Launched innovative renewal strategy for students, achieving net responses of more than 50% and delivering $300,000 in incremental revenue.

New York, NY, US

• Analyzed $7 million acquisition campaign conducted in partnership with Home Depot; calculated ROI by tactic and key account.

US

* Oversaw design, production and management of acquisition and retention campaigns for non-profit weekly newspaper, resulting in 10% increase in subscriber base over nine months.* Identified newspaper's target audience of Jewish organizational leaders; developed long-term relationships through speaking tours and grassroots promotional deals to expand.

Tokyo, JP

• Set marketing strategy across all seven brands of e-mail and desktop entertainment company.
• Led cross-functional team consisting of members of sales, production and programming departments in creation of new site, and planned media campaign to support it.

US

• Planned, negotiated, and executed direct-marketing campaigns for Top 50 entertainment Web site.
• Managed $15 million annual marketing budget; oversaw 500% increase in advertising budget while increasing registered users by 800% and lowering acquisition costs by 37%; among all publicly traded Internet companies.

• Supervised all aspects of production for award-winning English-language newspaper, including designing pages, managing photography staff, copy editing, and handling post-production process.

Mba, Marketing, Management

Bachelor Of Arts - Ba, History

Education record