As a Marketing Consultant at Vittaazio, a premier brand in high-end furniture, I specialize in crafting and executing comprehensive marketing strategies that bridge the gap between luxury craftsmanship and discerning consumers in both Indian and global markets.Brand Strategy Development: Lead the creation of a cohesive brand narrative by conducting culture mapping and defining Vittaazio's unique personality, values, and positioning in the luxury furniture space.Market Research & Consumer Insights: Oversee extensive market analysis, including TGI studies and competitive appraisals, to uncover consumer truths and develop detailed customer personas that inform our brand narrative and marketing tactics.Brand Identity & Asset Management: Collaborate with cross-functional teams to develop a solid brand identity encompassing taglines, color schemes, iconography, and communication styles. Digital & Traditional Media Integration: Work closely with media planning and digital teams to integrate strategies across platforms, enhancing cohesive brand messaging and maximizing reach and engagement.Website Development & Content Strategy: Guide the website development process by aligning it with our brand book, gathering essential content, and specifying technical requirements to create an immersive digital experienceProject Management: Establish timelines and action items for each phase of brand strategy development, Exhibition Planning: Prepare comprehensive product catalogs and coordinate exhibition designs to effectively showcase Vittaazio's offerings at upcoming industry events.With a passion for luxury branding and a keen eye for market trends, I thrive on connecting brands with their ideal audiences through strategic storytelling and data-driven insights. My goal is to elevate Vittaazio's market presence and drive growth by resonating with consumers who value quality, elegance, and innovation.

Responsible for spearheading new business development initiatives, overseeing the hiring and training of resources, conducting external pitches and presentations, and fostering client interactions. Expertise in developing a robust vendor base, optimizing internal resources, and driving revenue generation through cross-selling and upselling strategies. Committed to enhancing brand communication and ensuring alignment with corporate goals and objectives.

Proud to be shaping the future of satellite communication solutions and bridging connectivity gaps across Africa and elsewhere.

We are a start up in the Digital Marketing space. From Strategic Planning to Implementation across various Digital media and Content paradigms, we partner with companies to kick off, sustain and enhance their digital footprint. While we do a load of stuff...Our strengths are Strategy, Websites, SEO, SMO and SMM ... Clearly. That is not to say that we don't do other stuff. We have teams doing Exchange Marketing, Program Coding, Hardcore Blogging, Animations, Content etc .....but all of the latter really complements the former. We are continuously upgrading our capabilities to adapt to a highly evolving genre.

Highlights:As Head - Brand Management, Acquisition & Base Management (All India) - Mobile Advertising • Distinction of carrying out the launch of services and marketing operations entailing ideating & launching operator agnostic mobile applications like GET, acquisition of user base, brand management service marketing and Customer Life Cycle Management.• Played a pivotal role in facilitating the processes and management reporting for the new stream of operations• Directed the development and roll-out of marketing and internal communications strategies for Mobile Advertising as a separate business unit with a planned revenue of Rs 18 crores in the first 3 years of launch• Developed communication plans that increased acquisition by 30% MOM and took the Google Play Store score to 4.1• Developed an Agnostic brand, outside of the Tat Fold to get all round purchase from users of all mobile operators• Leveraged strengths in cost-effective marketing management to utilize just 20% of acquisition and marketing budgets in both years of operation• Implemented an effective CLM and ORM policy for the application

• Responsible for the launch of services and overseeing the marketing operations entailing launch, acquisition, usage & retention, marcom and trade marketing• Played a proactive role in carrying out the marketing operations, as a result the circle was acknowledged as:o No. 1 circle amongst 11 3G circles across Tata Docomo in Small Screen Acquisition & Revenueo No. 2 circle amongst 11 3G circles across Tata Docomo in Large Screen Acquisition & revenueo Only circle to show consistent month on month growth of 3G services in Tata Docomo till integration• Proactively launched Innovative Micro Campaigns (Dongle on Doorstep) that resulted in good quality of acquisition• Successfully achieved all AOP targets for year 1 of 3G Launch in Gujarat in terms of Data as well as devices

- Prepaid- Postpaid- Vas - Roaming and Long Distance- Segmentation- Pricing- Business Planning- Network Planning

- New Product (hardware and tariff) in the Pre and Post Paid sectors for Gujarat Circle- Handling both, CDMA and GSM sides of the business. Specifically the GSM launch- Revenue Management and Customer Life cycle management for the first 3 months on Network- Aiding distribution set up through GIS data mapping... in charge of increasing DPL to acceptable urban and rural levels

Managing a DST of 180 people to induce high value competition users to latch on to Bharti Airtel Limited in Gujarat. To customise plans to attract HNI to latch on to Bharti Airtel Limited.

Taking care of Marketing and related functions on a pan Nigerian front

In charge of Brand and Marketing Communication (Media, POS, OOH etc) for the West Bengal Circle at the time of launch and beyond.

Headed the Marcomm Function at launch and beyond in all its facets (Media, OOH, POS etc)