Most businesses waste money trying to find new clients. They also miss opportunities to resell to current and past clients. Thru lead generation and email marketing, we have a process to help companies get clear about their message so they can close more new business and increase repeat sales.

We started the QBC as a product to help accountants market themselves as QuickBooks experts. We currently offer 3 monthly articles to be used in email marketing, social media, and websites for better search engine optimization.

At Pixel Recess I get to continue my love of story craft, now on a bigger ‘playground’. At the heart of every remarkable and respected brand is exceptional storytelling. “Curating” and “posting” are not enough - you must lead the market with your distinct voice. We produce the words to make your websites, blogs, social media, eBooks, whitepapers, and presentation decks as compelling as your people and your products deserve.

Hired to create the firm’s Advertising & Content Licensing channels after Eli bought my company, BUZZ Publishing, in April 2006. + Solicited and closed 109 new accounts (a mix of agency and direct client relationships). This was an 83% increase in advertising revenues.+ For content licensing, I solicited and closed a large annual contract with Microsoft to write monthly content for Microsoft’s new “Office Accounting” program. In addition, I created new, high-margin revenue for re-purposed QuickBooks content. Both of these deals resulted in a 47% increase in content licensing revenue for Eli.+ Hired, trained, and managed salespeople to open and grow ad revenue in the IT, Business Software, and Medical Coding markets. + Redesigned Email Newsletters to be more readable for subscribers. This resulted in a 30% increase in web traffic in just the first 90 days.

Founded and led BUZZ Publishing though the profitable acquisition of three newsletter titles.+ Successfully retooled three newsletters: ACT! Extra, QuickBooks Extra, and Peachtree Extra.+ Forged relationships with Intuit (QuickBooks) and Sage Software (ACT! and Peachtree) to produce co-promotional campaigns to reach new subscribers.+ Employed innovative email marketing campaigns to generate low cost/high profit margin subscription sales from the websites. This was 90% savings over similar direct mail campaigns and resulted in a 26% increase in paid subscriptions.+ Became proficient in SEM, SEO, web development (HTML, asp.net), email marketing, graphic design and layout (InDesign and Photoshop).+ Sold a large annual deal with Microsoft (with whom we had done no business previously) to write original content for their new Office Accounting program. Closing this deal with upper management at Microsoft, enabled me to leverage a better acquisition price from Eli Research.

Pinnacle Publishing was looking for someone to create a new revenue channel for them: advertising.+ Created the channel and managed all media sales for Pinnacle’s 11 monthly newsletters written for high-end software/database/web developers.+ I created the concept and executed Pinnacle’s eNewsletter project. This was 1999 and email newsletters were a new format. I was initially responsible for creating subject matter, finding writers, as well as selling ad space.+ When I joined Pinnacle, they had $33,000 in annual advertising/ancillary revenue. I finished 2000 with $487,368 in advertising/ancillary revenue. That’s a 1600% increase in advertising revenue. It was just me.+ Pinnacle was eventually broken up and sold off. I acquired one piece of Pinnacle, a monthly newsletter for users of ACT! software called Easy ACT!. This was the beginning of my company, BUZZ Publishing.