Lahcen Ghouach Email & Phone Number

Casablanca-Settat, Morocco

Allowing companies to control, Monitor and continuously improving their sales Process.- Go-to-market strategy- Operating model and structure- Sales role and talent strategy- Sales performance and productivity- Sales management and operations

Columbus, Indiana, Us

Ebene, Mu

Main accountabilities: - Launch of the new business unit (subsidiary) in Morocco (Introduction in the territory of the American brand Trimble. (Industry: Construction technogies solutions portfolio).- Development of parts and service sales for Caterpillar and allied brands in the territory. - Managing sales activity (P&L monitoring).- Key accounts and International customers management in Western Africa. - Market trends analysis and strategic activity planning.- Staff training and montoring.

Puteaux, Fr

Industry:- Managing the business of allied world-class brands: • SEM: Utility product of Caterpillar for construction equipments.• Timble: Guiding systems for construction projects.• MANITOU: Forklifts and warehousing equipments.• FG WILSON: Power generators. - Business unit KPI's monitoring (Business plan, Marketing strategies, P&L, KPI’s).- Strategic Planning: Developing business goals (forcast), designing strategies and organizing business resources, - Strategic Decision-Making: Continuously adapt strategies to external and internal factors that impact business operations.- Market intelligence: Maintaining extensive knowledge of current market conditions (industry volume, competition, market share..etc).- Sales force management.- Responsible of the branch P&L- Distribution channel implementation & management.- Management of the technical department.- Permanent and regular business reporting to the management.

Bouskoura, Casablanca , Ma

Reporting to the general management of the company, i am in charge of three départements:* Parts business (Annual turnover: 48 Millions MAD, more thean 4 000 references for different brands (INGERSOLL RAND, TCM, KARCHER, NEW HOLLAND, ATLAS COPCO, JLG and BT Equipements).Main accountabilities:- Development of parts /inventory management y policy- Management and monitoring of parts purchases - Stakeholders-including key customers, suppliers and partners- relationship management - Design and execution of parts marketing approaches tailored to customers needs: Market analysis, sales process, promotion, contracts management, service level agreements, etc.- Customers’ satisfaction monitoring and action plans implementation - Coaching and managing a team of 6 highly performing technicians and sales staff.- Quality assurance management system implementation and monitoring * Rental equipement département: (Annula turnover: 24 Millions MAD, 25 units and 6 managers and technicians).Main accountabilities:- Qualifying required equipment for various customer applications.- Customer service management.- Growth of rental customer base.- Tracking and maintenance of rental fleet inventory.- Rental contract maintenance.- Invoicing customers.- Reviewing and approving vendor invoices.- Forecasting rental fleet mix needed for our customer base.* Logestics départements:Main accountabilities:- Managing the different aspects of the supply chain (including sourcing, purchasing, transport, warehousing and distribution) - Organising distribution to consumers via home delivery services - Working closely with suppliers and customers to improve operations and reduce cost- Integrate the business processes and IT systems of many suppliers and customers - Developing business by gaining new contracts, analysing logistical problems and producing new solutions.

Casablanca, Grand Casablanca, Ma

Main accountabilities:- Development of parts /inventory management y policy according to the company’s overall business plan (budget, turnover, parts availability and historical/forecasted transactions, inventory carrying costs).- Management and monitoring of parts purchases - Stakeholders-including key customers, suppliers and partners- relationship management - Design and execution of parts marketing approaches tailored to customers needs: Market analysis, sales process, promotion, contracts management, service level agreements, etc.- Customers’ satisfaction monitoring and action plans implementation - Coaching and managing a team of 22 highly performing technicians and sales staff.- Quality assurance management system implementation and monitoring

Casablanca, Grand Casablanca, Ma

Main accountabilities:- Development of after market policy according to the company’s overall business plan (customers’ satisfaction, turnover, investment plan, introduction of new services and products).- Management and training of a team of 13 technicians and supervisors to uplift their technical and personal skills to meet our customers and partners expectations.- Elaboration of business plan with the different manufacturers (Cummins, CASE Construction, FLEETGUARD)- Workshop activities management with strong focus on safety.- Management and monitoring of after market performance and profitability.- Internal and external stakeholders relationship management - Quality assurance management system implementation and monitoring.

Blagnac, Occitanie, Fr

Main accountabilities:- Project management (delivery time monitoring, budget follow-up, resources allocation).- Project financial quotation / management of requests for proposals.- Prototypes verification with production units.- Team activities and skills management.- Suppliers’ relationship management.

Courbevoie, Ile-De-France, Fr

- Project management (delivery time monitoring, budget follow-up, resourcesallocation).- Project financial quotation / management of requests for proposals.- Prototypes verification with production units.- Team activities and skills management.- Suppliers’ relationship management.

Certification, Certified Supply Chain Professional Program (Cscp)

Engineer, Mechanical Engineering