My journey began in 2013 with the Journalism undergrad course at the Federal University of Pernambuco, my home state in Brazil, where I was able to experiment with writing, learning, and creating art through several different concepts, formats, and perspectives. This enriching experience made me seek real connections, prioritizing people over assets, in the job market.Right now, my work is focused on providing structure for younger talents to create effective Digital Content, an area that has always fascinated me for its ability to guide communication with personal involvement and through smarter and (hopefully) more democratic forms of media – both essential when in search for better performance results.