- Reporting directly to the Executive Director as the lead on all communications and marketing efforts for NYC-based nonprofit. This includes overseeing email marketing strategy, social media strategy, event marketing, public relations, and third-party relationship building. - Revamped marketing project management and marketing operations with Asana automations, forms, and templates, accelerating organizational efficiency and increasing clarity across internal teams and volunteers.- Analyzed marketing data to develop comprehensive marketing and communications plans (six-month, full-year), establishing marketing KPIs with SMART goals, automating event marketing processes, improved internal communications, and influencing programming decisions.- Revamped event marketing strategy resulted in a 40% average increase in event registration in 2024 as programming volume increased by 61%, despite the Communications team losing staff capacity.- Revamped social media content strategy, increasing Reach by 137%, Content Interactions by 100%, and Link Clicks by 33% on Instagram over the course of 9 months.- Implemented the use of project briefs for larger initiatives and bi-weekly, cross-departmental meetings with key stakeholders to align on goals, progress, and results.

Freelance / indie / contracted producer since 2014, starting with stage shows and soon moving into new media and film. This includes:- Showrunner for Hatched Media original concept "The 6 Minute Sketch Show" (2020-21)- Producer of comedy short film "It Doesn't All Work Out In the End" (2020) which premiered at New York Short Film Festival- Producer of two touring solo shows for the stage, "Drinking With Jesus" (2016-17) and "Hunter Gardner's Dating Symposium: Live!" (2019)- Co-Producer of the reality web series "Shepic Fail" with Shep Rose of Bravo's 'Southern Charm' (2014-25)- Co-Producer of Charleston RiverDogs commercial with FOX24 Charleston (2013)- Producer / Co-Producer of live indie comedy: stand up, improv, and sketch- Writer and producer of 15+ filmed comedy sketchesPre-production responsibilities have included: budget management, casting, scouting locations, creating shot lists, compiling props/wardrobe, creating and distributing call sheets, venue relations and tour managementOn-set duties have included: PA on commercial and new media sets, Best Boy, and directing actors on setPost-production experience: project management / coordinating with clients, directors, and editors

Working with emerging, growing brands, and solopreneurs. Areas of expertise include:• Creative project management - working with agencies and direct clients from concept to deliverable.• A/V script writing - hype videos, product marketing, and documentary.• Content writing - email marketing, SEO blog content, website landing pages.Available for:• Producer / Project manager• Content writing• A/V scripts• Copywriting• Branding• Website user experience (UX) & customer experience (CX)• Search engine optimization (SEO)Previous work includes: Home Depot, Anheuser-Busch, ADT Security, HD Supply, Liberty Hardware, The Charleston Riverdogs, Professional Photographers of America, Transperfect, and UNC-GreensboroDoing Business As Free Pizza Marketing & AdvertisingView: http://www.eatyourfreepizza.com

- Responsible for all marketing strategy, KPIs, and marketing project management. Key focus areas included: content strategy with an emphasis on storytelling, social media, email marketing, and webinars.- Established the company's first-ever brand guidelines and brand messaging by facilitating brand exercises with the C Suite and collecting customer feedback.- Creative project management of outside freelancers and vendors for graphic design, video production, SEO, and public relations.- Reformed email marketing program from sporadic to scheduled and analyzed open rate data to optimize send-time and subject line copy, resulting in open rates regularly ranging between 17-24%.- Built thought leadership and conference marketing strategy, resulting in 3 conference speaking opportunities and 2 podcast appearances for CEO and a press hit in the industry-leading publication Planning Magazine (digital and print).

- Transformed technical product information into product marketing messaging for all 5 core product offerings across 5 persona types, used by Marketing, Sales, and Customer Success teams.- Increased demo book rate by ~30% by analyzing email marketing and sales funnel data to create unique, targeted campaigns in coordination with the Sales Director.- Transitioned CRM (Pipedrive) from an unreliable database to a more efficient source of truth by auditing data and outsourcing data mining to remove 8,000+ irrelevant or disqualified leads and replacing or updating contact information for 2,500+ leads.- Identified key persona-based pain points and researched timely concerns for government agencies to inform content creation strategy (e.g., blogs, case studies, white papers, and webinars).- Standardized a webinar launch process, including an email marketing cadence, template for webinar slides, and a webinar pre-production timeline, checklist, and project brief.Primary duties:- MQL benchmarking - CRM management (Pipedrive)- Email marketing strategy - Sales playbooks and campaign design- Content strategy- External relations, third-party relationships (media, conferences)

Founding Marketing Manager for startup tech company (SaaS marketing). PublicInput's mission is to make democracy more collaborative through technology. - Drove all marketing projects and responsible for creating, tracking, and reporting on KPIs.- As sole content writer: created content calendar, emails, case studies, white papers, and weekly blogs. - Reformed email marketing program from sporadic to scheduled, including a monthly newsletter with open rates regularly ranging between 17-24%.- Established the company's first-ever brand guidelines (brand tone and messaging) by facilitating brand exercises, collecting customer feedback, and getting executive level buy-in.- Built external relationships with conferences (event marketing) and media to create affordable, custom conference sponsorships, 3 conference speaking opportunities, 2 podcast appearances for CEO, and a major press hit in the industry-leading Planning Magazine (digital and print publication).- Launched company's webinar program which focused on storytelling (customer success stories)

Hatched - a subsidiary of SideSwipe Media - is a Brooklyn-based production company showcasing comedy.- Pitched and produced original sketch comedy show for Hatched YouTube channel- Reported directly to Head Executive- Hired writers, cast and served as Head Writer in the writers' room- Pre-production duties: creating budgets, compiling props & wardrobe, and designing shooting schedules- Directed actors on set, worked with Assistant Director to create shot lists

Sole content writer on staff, brought in on contracted basis. Reported directly to Marketing Director and worked closely with CEO and COO to obtain business goals through marketing strategy.- As sole content writer (marketing newsletters, webinars, blogs) doubled company content creation. Responsible for pitching, writing, and publishing (WordPress, MailChimp).- Produced webinars: ideation, slide design, promotion via email marketing, social media, and 3rd-party blog posts.- Increased internal understanding of customers by conducting product-use audits, identifying upsell and renewal opportunities ahead of Customer Success check-ins.Primary duties:• Monthly Newsletters• Email Campaigns• Blogs• Sponsorship Coordination• Case Studies• Webinar Ideation and Coordination• Project Management

Regular contributor for print and online. Profile pieces and reviews. Areas of focus include Arts & Entertainment and Culinary.

- Directly marketed Career Center’s resources and upcoming events to 4K+ students via email.- Created social media content (3-4 posts weekly on Facebook, Instagram, Twitter).- Handled interdepartmental coordination of in-classroom visits and promotion of Career Center events.Primary duties:• Branding & Messaging• Website Content• Social Media Strategy & Content• E-Mail Strategy & Content• Graphic Design (Canva, Adobe Suite)• Data Analysis & Reporting• On-the-Ground Student Engagement

Feature film directed by Chris White and starring Brian Baumgartner of "The Office"- Noted virtual auditions for principal cast- Ran small and large group improv games on site at 'cattle call' audition for day players and featured extras- Sat in and noted on site chemistry reads for principal cast

- Supported client relations: creating meeting agendas, taking meeting notes, and weekly client updates.- Paid media, facilitating print ad placement with publications and Google CPC campaigns (digital ads).- Led social media content, creating 2-3 posts per week for 9 clients (Facebook, Instagram, Twitter).- Managed media relations (wrote press releases, leveraged relationships with journalists and outlets), resulting in press hits in Eater, Charleston Magazine, The Post & Courier, and Charleston City Paper.- Became the agency’s sole copywriter: client websites, digital & print ads, radio ads, and A/V scripts.

Formerly Charleston SEO Firm • Weekly blogs for 20+ clients, optimizing for SEO keywords• SEO writing for website landing pages• Social media writing and management- ideating posts, scheduling, and monitoring• Reporting on Google Analytics across all target keywords for all clients

• Office assistant to Mike Veeck• Plan, organize, and facilitate courses • Additional duties as needed within the Health, Exercise & Sports Science Department

• Relationship Building and Promise Keeping• Marketing Strategies and Innovations• Sponsorships

Grassroots marketing and networking for start up in Chapel Hill that helps those in need "find the right college students to get just about anything done."

The Public Allies program, 10-month contract. Booked, organized and taught cooking classes to low income parents as a resident of the Expanded Food Nutrition Education Program (EFNEP) through the NC Cooperative Extension. During my time with EFNEP I also designed a mock up for a new program brochure, now used statewide. Additionally, created curriculum for "Early Bird Economics", which taught inner city youth economic principles at a local summer camp.