Greg Hurt Email & Phone Number

Irving, Tx, Us

I'm excited to finally share that Freeman's Agency LOB is now Sparks, a Freeman Company! Same great people. More resources, expertise and skills added to our roster. I'm continuing in my role as a Senior Account Director.

Dallas, Texas, Us

At Freeman, I manage the client relationship and overall account. I work to ensure that appropriate resources are deployed to keep customers satisfied and work closely with the client solutions and business development teams to ensure the client is happy at all times. I manage and work with large complex and strategic accounts such as Webex, ServiceNow and Cloudflare. I am responsible for the following:- Establishes and manages project teams, setting clear and measurable expectations, driving communications to all team members involved (internal and external) and ensuring accounts are on track and on budget. - Works with leadership to identify resources (roles & responsibilities) needed for program support.- Works with multiple accounts and functions as the main contact on assigned accounts.- Contributes to the growth of our specific assigned vertical market segments through thought leadership, planning and account planning activities.- Expands and deepens service offering across all Freeman products and services. - Applies a strategic account management approach to key accounts.- Ensures the successful management of all communications, both internal and external related to account assignments.- Provides clear direction, information and expectations to team members, vendors, suppliers and additional resources.- Ensures all account relationships on track. This includes successful relationship building, program execution and delivery on customer service imperatives.- Ensures quality control and highest possible output for all deliverables from Freeman departments including (creative, strategy, operations, production, entertainment and digital).- Provides reports on key account relationships to senior leadership. Prepares all account updates including quarterly Account Plans including sales forecasts, staffing and resource needs and business development plans, related to individual accounts. - Identifies new business opportunities on assigned targets.

Chicago, Illinois, Us

Here at Mosaic I lead the Meta AR/VR Global program, steering day-to-day account services and staffing, training, and managing all teams for Oculus and Portal product demonstrations around the globe. I also direct and manage the day to day operations for OtterBox, JUUL and MED-Project. Promoted three times, I partner with management to identify vital new business opportunities. I currently oversee our company relationship with Best Buy am the day to day contact for all activities and activations on behalf of Mosaic. ➥ Grew new business portfolios for high-profile key accounts, including The Home Depot, Sony, Kyocera Mobile Phones and OtterBox, achieving revenue increases of up to 37%.➥ As Senior Director of Client Services, and previously director and manager as well, recruited, hired, trained, and mentored a team of 300+ diverse managers and field sales associates for multiple programs. Crafted marketing strategies to assist customers in achieving specific goals. Assisted in strategic program development planning and implementation, including setting goals, methods, outcomes, and evaluations of team performance.➥ Originated and managed $18M in business and several large accounts including Home Depot and Kyocera. Devised and tracked budgets to ensure adherence at all levels.➥ Developed innovative ways to bridge the gap between brands and customers, creating unique customer experiences and activations.➥ Established an innovative new strategic model and account servicing plan that substantially increased the annual revenue of a key account (3900%, from $250K to $10M) in less than one year through new business development.➥ Presented to clients in response to RFIs and RFPs with exacting professional standards and high client satisfaction.

Denver, Colorado, Us

In this position, I deployed a marketing budget of $5M+ as well as $8M in co-op funds, partnering with industry leaders to craft engaging promotional materials for movie releases to increase revenue. I garnered a series of management promotions during these peak years for Blockbuster.➥ Elevated Blockbuster ROI through one-of-a-kind initiatives designed to increase sales by 18% in a $400M category.➥ Played an integral role in increasing sales by 7% for specified target markets through refreshment assortments and carefully designed programs using extensive market research and trend analysis.➥ Spearheaded a joint venture with Coca-Cola to drive revenue and dramatically increase profit. The critical collaboration triggered a 35% sales increase as well as a 95% inventory sell-through.