1. Collaboration with Social Media Influencers: • Identify and establish agreements with social media influencers to promote the clinic. • Develop and manage influencer marketing campaigns. • Track and report on influencer campaign performance and ROI. 2. Media Coordination: • Coordinate and arrange interviews with TV stations and other media outlets. • Serve as the primary contact for media inquiries and manage media relationships. • Prepare and distribute press releases and media kits. 3. Social Media and Content Management: • Oversee the clinic’s social media channels including Facebook, Instagram, Twitter, and LinkedIn. • Develop and implement social media strategies to increase engagement and followers. • Create, curate, and manage published content (images, video, written, and audio/podcast). • Monitor, listen, and respond to users in a “social” way while cultivating leads and sales. • Analyze key metrics and tweak strategy as needed.