A digital marketing specialist with comprehensive in-platform knowledge gained from hands-on campaign experience. Strong understanding of ad verification, analytics tools, and applying the data insights on media solutions.I am proficient in using third-party tracking solutions like AppsFlyer, from integration to automated reporting. By utilizing cohort retention and audience analysis, I developed marketing strategies based on user activation levels and tracked the results to implement appropriate actions.I have a deep understanding of digital channels. I developed and managed marketing automation tools, significantly enhancing campaign efficiency and effectiveness. Additionally, I supported clients in resolving technical challenges related to digital channels, including setup and tracking issues.[Work Experience]MADUPAdvertising Department Manager2022.12 – 2023.12 (13 months)✔ Developed and executed performance marketing strategies for clients such as Ably, CJENM, and LG Household & Health Care✔ Designed and built automated daily performance reports and visualization dashboards✔ Defined and solved business problems through mobile service ad data analysisTechnology Department Manager2021.03 – 2022.12 (21 months)✔ Planned and operated marketing automation solutions✔ Developed and executed marketing strategies for numerous SMB advertisers✔ Proposed service improvements to achieve metrics (landing pages, in-app functions, funnel accessibility, etc.)[Skills]Data Analysis Python, SQL, Google Analytics, Google Tag ManagerData Visualization Tableau, Looker StudioPerformance MKT Meta, Google Ads, Search Ads, MMP (Appsflyer, Airbridge)Office Power point, Excel, Word[Languages]Korean NativeEnglish Fluent
