Giacomo Malandra Email & Phone Number

- Lead the building of a multi-vertical commercial market strategy for the Italian market- Make sure that the local strategy converges into the relevant streams of actions- Build strategical market roadmaps in coordination with several stakeholders based on analysis of market data, consumer insights, competition and brand tracking, regulation and tax.

Gzira, Malta

- Manage P&L of the casino product- Work with management / CEO to develop and implement casino strategy - Define the Global long-term strategy and prioritisation of product roadmap ensuring on-going development of new features- Work closely with customer services to ensure best practices are implemented- Regular reporting to the company board- Manage the.

Gzira, Malta

- Overall responsibility for the P&L of Casino and Games products, maximizing profitability;- Creation and management of casino-related processes;- Ownership of the casino game catalogue including metadata for CRM, segmentation and filtering;- Optimization of game positioning and owning the casino game release process;- Project management for 3rd party.

Ta' Xbiex, Malta

• Manage all the online Casino Brands of Betsson Group falling under the MGA / SGA jurisdiction
• Understand the main local markets to create hard hitting casino campaigns
• Manage the marketing budget assigned to the correspondent brands
• Take control of the bonus spend budget to achieve the overall monthly and quarterly targets
• Manage game positioning, site content and promotions visibility across mobile and desktop
• Work closely with the Head of Casino, VIP Manager, CRM Manager and Planning & Execution team to ensure the most valuable customers are receiving outstanding communications and offers

Ta’ Xbiex, Malta

• Coordinate the execution of marketing campaigns for the italian brand StarCasinò
• Manage contents, email send-outs, SMS and OMS communication addressed to the italian market
• Pull and organize segmentation lists for the execution of CRM actions
• Configure campaigns on desktop and mobile back end across different brands
• Compile and raise creative design briefs to the designers
• Set up and report on A/B tests for each kind of communication

Vimercate, Italy

• Monitor website registrations and transactions to carry out fraud prevention reviews
• Analyze transactional records and recognize patterns of fraudulent activity
• Define and manage the service proposition for VIP clients
• Implement new strategies to improve CRM data collection
• Identify logistical needs and define requested service specifications
• Negotiate the best commercial conditions with logistic service providers

Vimercate, Italy

• Manage online stores of Telecommunication / Digital Imaging / GPS / PC Components / Gaming
• Act as a Brand Manager of all Apple products, supervising their positioning on the websites
• Scout new suppliers and find new business opportunities
• Manage relationships with vendors, external marketplaces, “premium” clients
• Monitor competitors' product offering and presentation, to outline category development plans
• Analyze sales trends and website data (traffic and conversion rates) to develop marketing plans

Paderno Dugnano, Italy

• Select the optimal product range for each store and for the online market
• Provide the guide-lines for the presentation of products and the communication of offers
• Manage relationships with multiple local and international suppliers
• Liaise with the European headquarters, sharing best practices among different countries
• Analyze the competition and sales trends, to manage purchases and develop pricing stategies
• Develop marketing plans with a multi-channel approach that involves both web and stores

Nova Milanese, Italy

• Update and enhance the product proposition in the "Digital Home" area
• Create product sheets and maintain contents of web pages via CMS
• Manage relationships with vendors and commercial departments
• Analyze sales trends, manage purchases and optimize stock level for all the assigned brands
• Set product pricing and prepare dedicated offers for key clients
• Develop online promotional campaigns, coordinating the efforts of webdesigners

Reggio Emilia Area, Italy

• Perform analyses and develop strategies to increase the profitability of the division;
• Prepare business presentations about the economic results of “private banking division”.
• Monitor the “tax amnesty” operations with weekly tracking of global and local results;
• Support private bankers in the handling of non-standard requests from clients;
• Support the marketing manager in organizing special initiatives and events.

Advanced Training Course On "Private & Corporate Banking", Economics

Best Student

Master Of Business Administration (Mba), Business Management

110 with Honours / 110