Giacomo Bertaina work email
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Giacomo Bertaina personal email
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I'm a global multicultural business and marketing executive with 20+ years’ experience in B2C and B2B brand and digital marketing, customer experience, e-commerce, CRM, and digital analytics strategy, management, and transformation with global Fortune 500 and start-up companies in USA, Latin America, Asia, and Europe. Proficient in the development of growth strategies and digital solutions that increased revenue and profit while improving customer experience, cost efficiencies, and operational excellence. Certified Chief Innovation Officer (CCIno)Core skills:- Coaching and developing the next generation of digital leaders.- Development of growth strategies and digital solutions to increase sales, revenue, profit, and leads.- Improving customer experience, cost efficiencies and operational excellence.- Building and scaling digital capabilities given changes in customer behavior channel structure and technologies.- Improving digital marketing operations through best practices. - Identifying digital and technology solutions and pursuing partnerships.- Evaluating and expanding to international markets.Functional experience:- 50% strategy and planning (market consumer, competitive and digital channels assessment; customer experience planning; market sizing and go-to-market strategy measurement and analytics, strategic partnerships).- 50% operations (P&L and budget management, CX management, digital transformation, sales support, customer service, data management content marketing, CRM, process improvement, talent management and development, distribution, agency management)Industry experience:- Automotive and mobility- Corporate training, EdTech, higher education- eCommerce- Financial services- Telecommunications- Technology- Healthcare- CPG- Consumer electronics- Media & publishing- Marketing agency servicesNatural Strengths:- Spotting opportunities and trends before they happen.- Finding clever ways of getting job done and solving business problems.- Connecting the dots around business and consumer insights, and articulating digital concepts and solutions in a clear and compelling way.- Effective communication by simplifying complexity.
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Managing PartnerStacked DigitalNashville, Tn, Us
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PartnerArtsonify Studio Apr 2024 - Present -
Chief Marketing & Digital Experience OfficerKurios Jan 2021 - PresentSeattle, Wa, UsKurios up-skills, re-skills, and transforms teams with digital mindsets that drives business success through our leading-edge programs co-created with experts in Digital Product-Led Growth Strategy, Data & Analytics, and Digital/Technology Product Management working in the most innovative companies in the world. -
Digital Marketing AdvisorKurios Apr 2020 - Dec 2020Seattle, Wa, Us
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Digital Advisory Board MemberSpanish Millennium Jan 2020 - PresentBrooklyn, New York, Us- Guided the development and implementation of the digital marketing and analytics strategy.- Evaluated the validation process of integrating AI (artificial intelligence) solutions into the service. -
Marketing AdvisorExperiom Llc Apr 2021 - Oct 2021Las Vegas, Nevada, UsExperiom is a MarTech (marketing technology) integrator and consulting firm that provides solutions to top-tier agencies, IT consulting partners, and companies such as MGM Resorts International, Bed Bath & Beyond, Direct Auto & Life, Verizon, Sbarro, and Procter & Gamble.The company is known for embracing a crawl-walk-run implementation model that prevents technical over-engineering and maintaining best in class expertise by carefully selecting best-in-class marketing technology platform partnerships and maintaining teams of certified developers, technical architects and solution architects proficient in the following marketing technology platforms:1. Adobe Experience Cloud: Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Commerce Cloud, Adobe Experience Manager (CMS), Adobe Experience Platform, Adobe Target.2. Sitecore Experience Cloud: Sitecore Experience Platform, Sitecore Experience Commerce, Sitecore Experience Manager, Sitecore xDB Database.3. SalesForce Marketing Cloud: SalesForce Commerce, SalesForce CRM, Journey Builder, Email Studio, Mobile Studio, Social Studio, Interaction Studio, Datorama, Customer 360 Audiences, SalesForce LightingWith resources located in the U.S., India and globally, Experiom embraces a remote work model that provides the best qualified resources.MarTech Core Services:- Audit and Assessments- Implementation- Integration- Optimization- Migration- Upgrade- Platform maintenance and operational support (Post-Dev Operations), including staff augmentation- Data Analysis & Design -
Vice President, Global Digital Enablement CoeBridgestone Americas Mar 2016 - Feb 2020Nashville, Tennessee, UsWorld’s largest tire manufacturer and retailer of consumer and commercial tires with $32B in sales. Responsible for building, expanding, optimizing digital marketing capabilities globally from strategy and planning through execution across all digital channels including eCommerce, measurement and analytics across all business units. Reporting to CMO and President.- Increased digitally-influence revenue by 60% in one year (ROI 250%).- Reduced operating costs by 20% by identifying global efficiencies and centralizing digital capabilities and MarTech while improving business results.- Expanded and built new acquisition, conversion, e-commerce, and strategic partnership capabilities based on customer insights across all digital marketing channels in the USA, Latin America, and Asia-Pacific.- Led development of global, regional, and local digital marketing strategies, road maps. and plans for multiple B2C, B2B (dealer), and retail business units to enable digital marketing capabilities. -
Vp, Group Director - Global Digital Marketing LeadMccann Worldgroup Sep 2013 - Dec 2015New York, Ny, UsPromoted and transferred to CW//McCann's global HQs to lead global digital marketing integration for Chevrolet, customer experience and digital transformation.- Led the development of a new global multi-agency digital content marketing team to build the brand on digital channels through global digital content.- Revamped the team and processes to implement and manage the transition of 100+ ongoing projects on Chevrolet.com. Built the first digital project management capability in the agency. - Coordinated digital marketing integration for the Winter Olympics 2014 campaign.- Conducted digital capabilities assessment to streamline digital marketing integration efforts and led digital marketing best practices training program worldwide.- Facilitated the implementation of a new Customer Experience framework in key offices to drive digital customer engagement and improve the overall customer experience for Chevrolet.- Collaborated proactively in multiple agency-wide projects to streamline operations (digital analytics, global CGI planning, global assets management, digital brand guidelines.)- Drove the adoption of a new global digital tool by the agency to inform planning processes, digital measurement, and analytics. Supported the development of a real-time content marketing framework as a new agency business model. -
Regional Digital Marketing & Crm Strategy DirectorMccann Worldgroup Jan 2011 - Sep 2013New York, Ny, UsReporting to President, McCann Worldgroup, Latin America, Africa & Middle East, and to President and Chief Executive Officer (CEO), MRM Worldwide.- Developed customer intelligence and data strategy, digital marketing strategy for product launches, and in-market shopper digital marketing strategy for Chevrolet.- Contributed to building one of the four global hubs to provide integrated marketing services for Chevrolet by defining digital digital marketing capabilities and requirements.- Developed digital marketing and CRM strategy and roadmap for a top 5 bank in Panama with focus on two financial products: credit cards and car loans.- Led digital consumer behavior research and website planning for retail department store Felix D. Maduro.- Developed digital marketing and CRM strategy and roadmap for Ripley, one of the largest retailers in South America in support to its new e-commerce website and new brand positioning.- Led regional digital marketing transformation enterprise-wide. Co-developed global digital transformation initiatives. Developed digital training plan and conducted internal digital skills assessment to build new digital capabilities across 10 offices in Latin America.- Developed new digital marketing services planning, development, and innovation, including recommendations on new digital and integrated business models for the agency.
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Digital Marketing Strategy & Crm DirectorMccann Worldgroup Jan 2010 - Dec 2010New York, Ny, Us- Provided regional digital marketing and CRM strategy direction to GM International Operations.- Developed customer experience strategy and roadmap to support digital marketing and CRM efforts of markets across Asia-Pacific, Latin America, Africa, Middle East, and Russia.
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Digital Marketing Strategy DirectorMccann Worldgroup Mar 2008 - Dec 2009New York, Ny, Us- Led regional digital marketing strategy and road map development across all digital marketing channels including web site, SEO, SEM-Paid search, email marketing, online retail strategy, third-party site digital integration and partnerships, mobile marketing, social media, KPIs measurement, web analytics and optimization, digital marketing project management, and development of digital marketing best practices and channel integration for Chevrolet across Latin America, Africa & Middle East. - Improved internal and client digital marketing training programs, digital channels integration and business development efforts.
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Director, Digital Marketing Strategy & ServicesLatin3 Jan 2005 - Mar 2008Fort Lauderdale, Florida, UsOne of the leading interactive marketing agencies in the US Hispanic and Latin American markets to Fortune Global 500 companies. - Developed interactive marketing solutions for Motorola, Cisco, HSBC Mexico, Cingular (AT&T), DISHNetwork / DISHLatino, Dell, Terra Networks, Terra Mexico, Discovery Networks, BlueCross BlueShield of Florida, Universal Music, Cyloop (Music), Lexicon Marketing.- Led interactive marketing strategies for clients while maximizing their ROI through digital channels such as search engine marketing (SEM), online display advertising, interactive websites, email, and mobile marketing.- Managed and developed of team of account managers with responsibility for meeting revenue, profit and resource utilization goals. Participated in executive planning and account services development.- Improved account management practices including the generation and implementation of plans, reporting and analysis, client management and satisfaction. - Contributed with digital best practices on Website Strategy and Development. Mobile Marketing, Online Advertising Campaign Planning, Management and Optimization, SEM (PPC/Paid Search, SEO), Online Lead Generation and Management, Email Marketing, and Social Media. -
Marketing DirectorDel Val Publishing Aug 2003 - Dec 2004- Established US subsidiary of one of the largest commercial printing and publishing companies in Latin America and Spain from inception through successful operation. Developed international business strategy and developed marketing plan. - Designed and executed integrated sales and marketing strategy, including market research, business development, channel marketing and distribution, telemarketing, and e-business strategies.- Built and maintained profitable customer relationships with publishing companies, advertising agencies, corporations, print brokers, design studios, and local government.- Developed trade and consumer advertising, online catalogs, CRM and e-marketplace initiatives.
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Marketing ManagerDel Val Publishing Apr 2002 - Jul 2003
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Branding Strategist, Customer Relationship Management (Crm)Nexgenix Oct 1999 - Mar 2002UsFull-service digital agency of web development, design, and systems integration solutions.- Developed interactive marketing strategies and designed digital customer experiences to brand products for B2B and B2C clients including Del Monte, Citibank, Swatch, H&R Block, Delta, British Airways, Medscape, and GNeil.- Supported marketing integration on e-business/e-commerce solutions, CMS (content management systems), and web applications like Vignette, Broadvision, and Epiphany.- Developed online competitive analysis and marketing benchmarks for clients in retail, financial, telecommunication, education, and entertainment industries.- Researched Best Practices on Branding methodologies applied to digital channels. Co-developed e-Brand valuation methodology and framework for equity measurement and growth. -
Brand Manager - Andean Region (Colombia, Peru, Ecuador, Venezuela)Carrier Corporation Jul 1998 - Oct 1999UsManaged creation and execution of all branding and marketing efforts for leading consumer goods brand Carrier. Conducted consumer and market research, launched new brand, diversified retail channels, and developed media strategies for consumer and business-to-business clients. - Increased market share for residential and commercial A/C equipments by 10%- Developed profitable new-customer relationships (dealers and retail chains) within Andean Region.- Participated in international management trainee and assisted in brand and trade marketing strategy development in Carrier Mexico and USA. -
Associate Brand Manager, San Jose, Costa RicaBritish American Tobacco - Reynolds American Inc. Nov 1997 - Jan 1998London, GbThree-month MBA internship: Collaborated in creating strategic plans with senior management team, and branded product to gain share in declining market (within five countries in Central America).- Conducted brand portfolio analysis.- Assisted in marketing strategy and re-launching two leading regional brands (Delta and Free), including sales and distribution strategies. -
Trade Marketing Manager, Lima, PeruAnheuser-Busch Inbev Jan 1995 - Jan 1997Leuven, Be- Managed sales force performance and development of marketing programs. Key contributor to brand strategy-development effort.- Coordinated regional product-launch and supervised national promotion. Provided tactical sales support for three distributors. - Increased market share by 10% and brand awareness by 18%.- Supervised merger of brewery’s distribution with new partner. Increased horizontal distribution by 20% and reduced annual expense budget by 15%.- Major contributor as team member to increase sales volume 12% and market share 9%.- Achieved savings of nearly 20% of budget. Prepared area’s annual sales and marketing plan, managed company’s financial resources and negotiated exclusivity contracts with key clients.
Giacomo Bertaina Skills
Giacomo Bertaina Education Details
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Mit Sloan School Of ManagementTechnology -
Ie Business SchoolDigital Marketing
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Incae Business SchoolInternational Marketing & Strategy
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Universidad De LimaEconomics
Frequently Asked Questions about Giacomo Bertaina
What company does Giacomo Bertaina work for?
Giacomo Bertaina works for Stacked Digital
What is Giacomo Bertaina's role at the current company?
Giacomo Bertaina's current role is Managing Partner.
What is Giacomo Bertaina's email address?
Giacomo Bertaina's email address is be****@****usa.com
What is Giacomo Bertaina's direct phone number?
Giacomo Bertaina's direct phone number is +124831*****
What schools did Giacomo Bertaina attend?
Giacomo Bertaina attended Mit Sloan School Of Management, Ie Business School, Incae Business School, Universidad De Lima.
What are some of Giacomo Bertaina's interests?
Giacomo Bertaina has interest in Service Design, Ethics, Information Consulting, Social Innovation, Chess, Brand Marketing, Digital Transformation, Online Marketing, Digital Strategy, International And Adventure Travel.
What skills is Giacomo Bertaina known for?
Giacomo Bertaina has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Online Marketing, Marketing Strategy, Mobile Marketing, Strategy, Advertising, Online Advertising, Email Marketing, Strategic Planning, Market Research.
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