Parcam is a company wholly owned by the Milano Monza Brianza Lodi Chamber of Commerce that develops its activities in various business areas mainly focused on promoting the milanese business community.My tasks:- Responsibility of the area for the development of marketing projects, promotion and attractiveness of the local territory through the adoption of the most suitable and effective communication tools;- Design and implementation of the marketing plan for the repositioning, after completion of major restoration works, of Palazzo Giureconsulti, the new headquarters of YesMilano, as place of identity for the communities of economic and social stakeholders that contribute to making Milano an attractive city with an international vocation. A new logo, brand book and coordinated image; production of communication assets (photo shooting, video) and development of go-to-market materials (brochures, videos); media buying (Google Ads, Linkedin Ads);- Marketing budget management;- Planning and coordination of promotional projects such as: Tourism Infopoint; International Students One-Stop-Shop.

Responsibility for the management of strategic communication projects for the enhancement of corporate assets;Planning of online and offline media campaigns, also with the support of communication agencies, and media buying in collaboration with media agencies;Support to institutional clients in the development of digital strategies and collaboration in the design and implementation of events, in presence, phygital, digital, in collaboration with key opinion leaders;Promotion of the reputation of Milano (see Head of Storytelling for Milano&Partners).

Milano & Partners is the official promotion agency and destination management organization of the City of Milano. It was created by the Municipality of Milano and the Chamber of Commerce of Milano Monza Brianza Lodi to unleash the potential of the city and the metro region and increase its international relevance.We use the YesMilano brand to promote a sustainable and inclusive city, capable of welcoming and supporting younger generations.My role encompasses leading integrated communication strategies to strengthen Milano's global positioning as a sustainable destination for tourism, and as an innovation hub capable of attracting and retaining large-scale events, foreign investments, innovative startups and international talents..My tasks:Member of the core team of the Agency that sets the marketing & communication strategy for the promotion of Milano;Overseeing the communication channels of Milano&Partners: yesmilano.it website, social media accounts (TikTok, Instagram, WeChat, Linkedin), vertical newsletters (tourism, international students, convention bureau);Definition of the editorial plan for the channels according to a calendar shared with the city’s stakeholders. Coordination of a dedicated newsroom and support to creative/pr agencies;Implementation of innovative, cross-channel content actions for the enhancement of the city's assets (sports, art, culture, design, fashion);Consumer insight analysis to support communication strategies, with adaptations for specific targets and markets;Management of PR & media relations activities on a national and international scale in collaboration with specialized agencies;Support to the marketing area for global campaigns through the YesMilano brand.

• Actively contribute to FollowYourPassion brand awareness on italian endurance sports market• Design, implementation and management of a range of on-line/off-line communication strategies• Media buying and digital campaigns• Define and implement editorial plans for social media accounts• Organize PR and media events both locally and internationally (New York marathon)• Write and deliver press releases and related multimedia contents. Press review• Media partnerships and influencer marketing campaigns• Launch of e-store in collaboration with international partner (Platinium Group)• DEM and newsletters• Institutional affairs

• Launch and manage of sport events strategic digital platforms liaising with major web and social players like Facebook, Google, Youtube and Twitter (ATP/WTA Internazionali BNL d’Italia)• Develop and delivery of PR & digital support plans for major sport events and implement actions to amplify them both on local and international markets (Motocross of Nations 2016, MXGP of Italy 2017)• Supervise editorial and content strategy for social accounts, blogs and website platforms (golf Open d’Italia, ATP/WTA Internazionali BNL d’Italia, FIVB Beach Volleyball World Tour Rome Grand Slam) • Activate Digital PR/influencer marketing campaigns: mapping and engagement of web influencers (adidas, FIFA World Cup 2014, UEFA Champions League 2015 and 2016 Finals)• Knowledge of social media analytical tools (Facebook and Google Insights) as well as web listening and web reputation tools (Talkwalker, Socialbakers, Reputation Manager)• Manage marketing & sponsorship projects for professional and olympic athletes (tennis, cycling, boxe, fencing)• Launch of sports centres (Adgarfit, Warsaw)• Budgeting and forecasting

• Conceptualize, design and organize B2B and B2C events (Bayer Healthcare, McCain, adidas, GrandVision, Publicis, JWT) • Plan of in store promotions• Implement loyalty programs• Management of a 3 resources team

• For the first ever italian artistic gymnastic World Champion (Vanessa Ferrari): athlete representation plus marketing and business services (deals: adidas, Technogym, Fiat, UBI Banca)• Proactive in fund-raising for the opening of Italian Gymnastic Federation olympic training centre (Palalgeco, Brescia)

• Account for the #1 client of the agency (Coca-Cola Italia)• Project leader for the 2006 FIFA World Cup Trophy Tour italian stage (Rome)• Coordinate Coca Cola Italia Corporate Social Responsibility programs during 2006 Olympic Winter Games (grassroots, local heroes activation).