Product Marketing
CurrentProduct Marketing leader in Information Technology business unit. Product categories: PC Monitor, TV Monitor, Notebook & Projector (B2C & B2B).🎯Main responsibilities:• Planning and execution of marketing strategy and communication activities to support business objectives • Market and competitive analysis (GfK), market forecast, benchmarking• Digital (Amazon ads, SEM) and social media campaigns• Focus on customer experience by managing marketing contents online (lg.com, Amazon and retailers websites) and offline (spec sheets, leaflets, POPs)• Events sponsorships• Local & HQ marketing budget management🔹Also Product Marketing leader in Information Display business unit from April 2020 to August 2021.Product categories: Monitor Signage and Hotel TV (B2B market).• New product introduction campaigns (PR, digital, ADV, CRM, marketing automation)• Lead generation campaigns (LinkedIn, Facebook, Google SEM)• Case histories with selected partners and customers• Market analysis for Monitor Signage and Hotel TV categories