Giacomo Ghezzi Email & Phone Number

• Product Marketing leader in Information Technology business unit. Product categories: PC Monitor, TV Monitor, Notebook & Projector (B2C & B2B).🎯Main responsibilities:
• Planning and execution of marketing strategy and communication activities to support business objectives
• Market and competitive analysis (GfK), market forecast, benchmarking
• Digital (Amazon ads, SEM) and social media campaigns
• Focus on customer experience by managing marketing contents online (lg.com, Amazon and retailers websites) and offline (spec sheets, leaflets, POPs)
• Events sponsorships

Milano, Italia

• Support to the business units Information Display and Information Technology, reporting to the Product & Marketing Manager.
• New product launches campaigns definition and execution (PR, Digital and ADV)
• Market data analysis and reporting for PC Monitor (B2C and B2B markets) and Monitor Signage (B2B market)
• Quantitative reporting of Amazon Search & Display campaigns (impressions, CTR, ROAS, ROI)Also Assistant Product Director:
• Analysis and reports (Excel, PowerPoint) about pricing, pipeline and sales status for top management.

Milano, Italia

• Sales & Marketing intern in Information Technology business unit.SKUs management
• Realization of product marketing materials (technical spec sheet, brochures and leaflets) to support sales team;
• Products webpage creation and management on lg.com, lgbusiness.it and Amazon.Market Analysis
• Quantitative analysis of PC Monitor (B2C & B2B) market.

Master'S Degree, Master Of Science In Management

Final Grade: 110/110 with honors

The Customer-Centric Journey Corporate Academy, Corso Manageriale

Business Administration

Bachelor'S Degree, Economia E Gestione Aziendale

Final Grade: 108/110

Diploma, Liceo Scientifico