I’ve launched and managed through years the business model NOSTROMONDO® and the web marketing platform (www.nostromondo.net). The company brand was rated excellent on TripAdvisor® and winner Top Vacation Rental Award in Rome. 96% Average Occupancy Rate; more than 1.000 stays and 2.500 Guests hosted per year. All KPIs are constantly matched (revenue targets, customer satisfaction, value-added services development). Selection, set-up and start-up of 12 Top Performer properties (vacation… Show more I’ve launched and managed through years the business model NOSTROMONDO® and the web marketing platform (www.nostromondo.net). The company brand was rated excellent on TripAdvisor® and winner Top Vacation Rental Award in Rome. 96% Average Occupancy Rate; more than 1.000 stays and 2.500 Guests hosted per year. All KPIs are constantly matched (revenue targets, customer satisfaction, value-added services development). Selection, set-up and start-up of 12 Top Performer properties (vacation rentals) included in the Business Model  Leadership of a Team of 6 Resources (1 Reservation Manager, 1 Hospitality Manager, 2 Front Office Agents, 3 Cleaners) Leadership of the Multi-Channel Campaigns and OTA management Customization of the Business Tools and Revenue Management approach (owned technology) Show less

As Management Consultant and Project Lead I've provided long-term strategy and business development to the Board being in charge of the creation and development of the new Business Model by driving the organization to the next stage.In this role I've also developed innovative UI/UX and cut edge e-commerce platforms and services.YDEO is a company in a fast pace stage of transformation from a printing business which grew as the n.1 Italian dealer of STANLEY/STELLA clothing merchandise to… Show more As Management Consultant and Project Lead I've provided long-term strategy and business development to the Board being in charge of the creation and development of the new Business Model by driving the organization to the next stage.In this role I've also developed innovative UI/UX and cut edge e-commerce platforms and services.YDEO is a company in a fast pace stage of transformation from a printing business which grew as the n.1 Italian dealer of STANLEY/STELLA clothing merchandise to a Marketing Service start-up to Create, Print and Sell Brands. Show less

As Marketing Manager of the oldest Tobacco Company in Europe I've daily contributed to the development of the marketing strategy on the domestic brand portfolio (Linda, Futura, 821®, Chiaravalle) to match the company goals leveraging on brand building activities, 1 to 1 communication, effective trade approach, budget management, local and international partnerships, new launches, stakeholders engagement, direct sales force’s skills development.Besides my marketing mission, working closely… Show more As Marketing Manager of the oldest Tobacco Company in Europe I've daily contributed to the development of the marketing strategy on the domestic brand portfolio (Linda, Futura, 821®, Chiaravalle) to match the company goals leveraging on brand building activities, 1 to 1 communication, effective trade approach, budget management, local and international partnerships, new launches, stakeholders engagement, direct sales force’s skills development.Besides my marketing mission, working closely with the CEO, CFO and Sales, I've been exposed and managed all critical Company processes such as: Budget and P&L; Field Force Targets and Rewards; Legislation, Change Management; Export. Show less

Reporting to the Trade Marketing Director I was responsible for the development, management and analysis of Trade programmes to support BAT Italia portfolio strategy. I was Project Leader of the Field Force re-organization defining roles, competencies, accountabilities, territories, processes, controls of the new model.

Reporting to the Brand Marketing Director I was responsible for the development, management and analysis of the Global Premium Brands in the portfolio of BAT Italia

Within the Brand Marketing Department I was responsible for the portfolio rationalization programme of BAT Italia (after ETI acquisition) and for the innovative research project aimed at gauging the potential of a Global Brand on the Italian market by developing its communication platform.

Reporting to the Brand Manager I executed the annual marketing plans. By increasing my experience in the role I supported the launch of new Brands and line extensions in the cigars (TOSCANO), miniatures (SUNRISE, CAPTAIN BLACK) and fine cut tobacco (SAMSON) categories.

Worked on strategic marketing projects for:ABI Servizi BuffettiBersi SerliniIst. Piepoli & Ass.Banca Popolare di Sondrio

Within the Corporate Marketing I contributed to the development of the range of products in the “cooking free-standing” category (Ariston and Indesit brands).

Within the Marketing function I supported the marketing plans of all product lines with performance analysis and strategic pricing.