Giacomo Pala Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, United Kingdom

- Leader of the Digital community in Europe- Planned and organised monthly calls & Digital Days with 15 markets, identifying trends and topics, coordinating speakers and sharing best practices.- Finalist in the LVMH Innovation contest "Dare" x Glenmorangie whisky- Consolidated yearly marketing plans from the European markets for multiple brands.- Coordinated the launch of a cocktails at-home platform in the UK and piloted the launch of an influencers’ dashboard tool.- Developed a platform to improve KPIs tracking of activations across the region.- Monitored brands’ earned media through listening platforms- Built reports to analyse digital performance across paid and organic channels- Conducted team trainings- Managed strategic relationship with external partners such as Facebook, Google, Pinterest, Spotify, and agencies.- Managed content creation of additional media assets for on-trade/off-trade customers in Europe, to maximise brands’ amplification on key consumption periods.

London, United Kingdom

Abbey Road Studios, part of Universal Music Group:- Created 360 Marketing plans and content for multiple campaigns, in line with the brand image. Marketing calendar building and Budget management.- Point of contact for the Digital Advertising agency in Universal Music (Fused), co-managing campaigns (PPC, Google Shopping, Paid Social), delivering ads content, defining targets for improving performances & maximizing conversions, analysing results.- Responsible for the Abbey Road Studios CRM system: building audiences lists, creating HTML campaigns, increasing databases (through sign up forms, lead generation ads and data entry POS in the retail shop), reporting campaigns success.- Responsible for the eCommerce platform: support in new products launches on the online platform, photography briefing, stock monitoring and re-positioning of products on the website categories, creation of promotional offers.- Management of Social Media Channels (Facebook, Twitter, Instagram, YouTube, Snapchat, Spotify, SoundCloud) & blog platform (writing articles and optimizing them for SEO). - Website maintenance: SEO optimized, daily health check to ensure the site’s efficiency and smoothness, reporting bugs through Trello and managing escalation and releases from stage to production website with the developers. - Run analyses of Social Media channels, Google Analytics accounts, customer profiles to evaluate insights, keywords and trends.- Interviewed artists and post-edit for social media use

Holborn, Londra

- Built reports and marketing plans activities on a weekly, monthly and yearly base. Recorded increment of web traffic and revenue (+220% YoY).- Launched digital marketing campaigns on email, mobile, social and paid marketing. - Relaunched social media presence and saw growth of traffic to the website from social sources by 180% YoY. Developed content calendars and social media plans. Reported results on a weekly basis.- Run paid search for key brands, set up campaigns, optimised ads, and reported results.- Managed the rebranding and website redesign of the Globalgig website. Successfully launched the new website, run regular audits and diagnostics to identify technical issues and improve UX.- Investigated customer data through CRM sources or Google Analytics for continuous enhancement of audience profiling and communication.- Proficiently assisted consumers and B2B trade customers/partners on their orders via web, set up and providing reports on data usage.- Supported the Design Team through Photoshop, Illustrator, and InDesign.

Chinnor, Oxfordshire

- Functional to the CMO on the development of marketing strategies through researches highlighting key opportunities.- Drafted PR articles and newsletters to promote 3D scanning possibilities. - Supported in the management of Social Media platforms (Facebook, Twitter) creating ad-hoc artworks, posts and tweets to promote products and events through Facebook Manager and Hootsuite;- Assisted during trade fairs by promoting and showcasing the product to potential customers.- Researched data for defining product targets, trends and insights, media channels- Created product landing pages.- Management of translations for website and Amazon accounts.

London

- Leader of the winner team in a competition with other 20 participating groups. - Consultancy to the new Heathrow Airport Operational Centre for improving the corporate communication system and information flow tools among the departments.- Pitching of the project to the Board of Directors and plan implementation.

Carbonia

From January 2011 to February 2015 - Communication and Sales Executive- Creating seasonal Marketing strategies- Management of Social Media platforms.- Organization and responsibility of in-store events.- Management of ATL and BTL advertising: press, radio and billboards.- In-store sales team leader. - Responsible for stock assortment by direct relationship with suppliers.From February 2015 - Ongoing- Management of Social Media platforms (Facebook, Instagram): development of organic content and paid advertising campaigns through Facebook Business Manager. Generated a +164% of engaged community followers on Instagram in one year. - Supervising a team of 5 people based in Italy. - Creating Marketing strategies according to budget.- Contacting and establishing partnerships with local influencers to promote the business, new product ranges and offers: bit.ly/2oJIr9V- Planning of in-store events to launch new products. Development of targeted and seasonal promotions.- Analysis of performances of the marketing activities and identify best opportunities.- Maintaining strategic relationships with partners companies (GreenVision, Miluna).- Overseeing all the copies and design production, to guarantee alignment to the brand identity and values.

Ma, Advertising, Branding And Communication, Merit

Core subjects: Digital Marketing, Research Methodologies, Brand Communication Management and Application, Innovation, Professionalization

Erasmus Programme, Pr And Advertising

Core subjects: PR, Advertising, Human Resources

Bachelor'S Degree, Public Relations And Business Communication, 110/110

Core subjects: Marketing, PR, Advertising, Business Maths, Information and Communication Technology, Consumptions and Corporate Culture.

Advanced Courses, Spanish Language

Exchange Programme, Business Communication

Core subjects: Business Maths, Excel, Statistics and Market Research

Advanced Courses, English Language

Diploma, High School - Classical Studies, 100/100