Giada Canestrelli Email & Phone Number

Milan, Lombardy, Italy

Milan, Lombardy, Italy

Milan Area, Italy

• Definition of marketing and communication plan for priority products• Management of the marketing budget for Stationery category• Support the headquarter to create and implement the communicationmaterials• Create promotional activities and monitor sales to ensure the achievement ofthe target results.• Manage the Junior Product ManagerMAIN ACHIEVEMENT: Launch of the first BIC Erasable Pen, defining product’s target KPIs,promotional plan, sales and P&L goals for… Show more • Definition of marketing and communication plan for priority products• Management of the marketing budget for Stationery category• Support the headquarter to create and implement the communicationmaterials• Create promotional activities and monitor sales to ensure the achievement ofthe target results.• Manage the Junior Product ManagerMAIN ACHIEVEMENT: Launch of the first BIC Erasable Pen, defining product’s target KPIs,promotional plan, sales and P&L goals for short and medium term Show less

Milan Area, Italy

• Market trends analysis to look for new growth opportunities.• Priorities definition and coordination among different brands in the portfolio.MAIN ACHIEVEMENT: Independent project management of ad hoc in store categoryprojects in the Drugstore channel

- Definition and execution of correctional activities for existing range + productlaunches- Internal communication: definition, forecast and timing of ATL/BTLpromotional activities- Media plan definition and concept creation of print/tv commercials- Budget planning and management- Market and competition analysis- Performance monitoring: analysis of sell-in/sell-out and promotional/mediaefficacyMAIN ACHIEVEMENTS: Launch of Garnier micellar water (first… Show more - Definition and execution of correctional activities for existing range + productlaunches- Internal communication: definition, forecast and timing of ATL/BTLpromotional activities- Media plan definition and concept creation of print/tv commercials- Budget planning and management- Market and competition analysis- Performance monitoring: analysis of sell-in/sell-out and promotional/mediaefficacyMAIN ACHIEVEMENTS: Launch of Garnier micellar water (first skincare Priority forGarnier in 2015). Total independence on in store and BTL activities and budgetmanagement for face-care brands. Show less

Luxembourg

• International brand coordination and definition of guidelines for m/l term plans• Kinder Surprise Re-launch project (budget, creative ideas, Media plan…)• Brand diagnosis and market analysis• Portfolio management Kinder categoryMAIN ACHIEVEMENT: European Kinder Surprise recover strategy

- BtoB orders- Public Relations, new contacts search, events organization- Development of CRM system- Development of catalogue

-Prices and promtions management-Dealing with suppliers

Master Of Science, Marketing Management

Imba, International Economics

Degree, Economics

Diploma Scientifico, Mathematics