I am a multi-disciplinary creative director working with lifestyle, culture and hospitality brands tohelp them forge their visual identities, curate their content and bring their narrative to life.Through an experimentation of hybrid visual languages, crossing digital platforms, printedmatters and physical spaces, I strive to create words that are immersive, experiential, curated andvibrant. Heritage, simple values, nature and culture are my main source of inspiration to tell storiesabout people, places and ways of living.Whether it’s applied to hospitality, design, experience programming, communication and beyond,my approach to each project is a holistic one: engaging the senses and cultivating the spirit whileexploring the value of interaction between disciplines - music, food, design, cinema, performingarts, literature, wellness. Curation with a sensible eye for detail, that works as a red-thread to each concept.