Gian Sachdev Email & Phone Number

Wrentham, MA, US

Natick, MA, US

• Implementing customer-first digital marketing strategies returning significant growth across the sales funnel: +15% YoY Marketing Qualified Leads; +12% YoY Marketing-sourced Sales opps.; +18% YoY Marketing revenue
• Promoted to global Demand Gen. Marketing head following demonstrated funnel growth, strategy development, team leadership in North American market; team expansion from 4 to 22 managers/employees across North Americas.
• Architected and launched a new Global Demand Gen. 3.0 Strategy and org. structure to galvanize a global workforce around elevated campaign research, messaging, development and execution
• Work closely with Sales leadership to align Marketing strategies to business goals; oversee key metrics (lead conversion ratio, lead response times) to ensure effective ROI on investments
• Coach team around architecting, executing, measuring digital-first omni-channel campaigns that reach, engage and hook valuable prospects for Sales conversion
• Constantly evaluate, refine strategies to ensure appropriate lead nurture pathways in place so only the warmest leads move through; testing AI-based platforms for more personalized targeting

Natick, MA, US

Shinjuku-ku, Tokyo, JP

• Globally owned commercialized AI-driven upper + lower GI screening platform and annual growth targets; maintained #2 market share while priming markets for next-gen platform
• Led, coached Japan-based team driving regional partner promotional strategies, training, new hardware introduction and AI-enabled expanded screening and detection SW capabilities
• Adopted, challenged, helped overhaul next-gen platform commercial business case, related value proposition and investment requirements to realize multi-year AI-portfolio roadmap
• Played central role in developing business case for the acquisition of AI start-up to accelerate portfolio plans; drove buy-in across all levels of the organization around go-to-market strategy
• Global company spokesperson on AI portfolio and future vision for all internal, external audiences

Forchheim, DE

• Achieved 6% Point of Care (PoC) diagnostics business growth in North America over two years through full-funnel commercial marketing strategies
• Hired, organized team to support growth through market vertical lead-gen campaigns, clinical marketing content development, product commercialization, Sales deal negotiation
• Drove sharp increase in Sales funnel opportunity volume by retooling investment, execution, reporting across digital marketing campaigns involving paid search, email, programmatic channels
• Handpicked to cross-functional team that commercialized and drove $100M+ in revenue for COVID-19 antigen consumer test sold to governments, consumers and healthcare organizations
• Lead commercialization of new generation epoc PoC blood gas analyzer into hospital segments; expanded solution to Emergency Medical Services market

New Brunswick, NJ, US

• Drove global portfolio evolution and commercial growth for minimally invasive surgical energy platform (2014-2017) and endoscopic surgical video platform (2017-2020)
• Secured #2 market share globally for surgical energy platform; launched video platform into 15 countries, yielding 200+% commercial growth over three years
• Managed, coached team through critical growth projects: harmonizing country launch process, deploying full-funnel sales force launch training, platform brand evolution campaign
• Conducted extensive customer VoC and surgical observation to pinpoint user needs, refine investment case and portfolio roadmap to guide R&D priorities
• Led change leadership efforts to push for video platform expansion beyond orthopedic usage
• Developed, tested all platform brand and product-level messaging; deployed across omni-channel digital marketing channels, infused into Sales enablement tools, PR

Boston, MA, US

• Championed omni-channel digital marketing campaigns for the Heart Center; the hospital network's largest, most internationally recognized service line. Efforts kept Heart Center ranked #1 in the world.
• Hired, coached team to autonomously drive online/offline growth campaigns across remaining service lines, ensuring most service lines maintained or achieved #1 worldwide rankings in their categories
• Conceptualized, commercialized patient awareness, outreach and intake processes connected to the state-of-the-art Inherited Cardiac Arrhythmia Program, generating huge YoY jump in patient inquiries
• Planned and executed all CRM digital marketing strategies, leveraging Marketo email marketing, customized landing pages, earned, paid and owned media channels and events
• Spearheaded SEM and SEO content revitalization project for the Heart Center website, delivering a 200% uptick in “time on page” and pull-through in first month alone, along with new patient activation

Forchheim, DE

• Drove PR strategy for two medical device divisions, involving corporate positioning, press management, media releases, TV interviews, executive coaching, crises comms., executive ghost writing
• Hired, coached small team; managed external agency and directed all strategy, work, resources
• Repeatedly secured exclusive features in CNN, Bloomberg, other major trade and national news outlets
• Organized and hosted all corporate press tours, tradeshow press conferences and special media events

Forchheim, DE

• Managed team, drove executive communications strategy and campaigns across two divisions, involving change leadership, C-Suite newsletters, town halls, executive profiles, corporate stories
• Worked closely with company executives to define their voice, articulate their vision to employee audiences through company intranet, news stories, in-person summits, video vignettes, more
• Spearheaded redesigned employee intranet platform launch across US and Europe; served as global project spokesman at various domestic and international summits

• Bylined multiple profile, investigative and feature stories for major metropolitan alternative newsweekly
• Managed, edited and published weekly editorial events calendar, music listings and special events
• Served as advertising sales executive for major clients at tri-state area lifestyle magazine / e-mag

Mba, Marketing

B.A., Communications