Giana C. Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

- Led go-to-market strategy, product positioning, competitive analysis and message development for nine product launches, all ranked #1 on the App Store’s paid kids’ chart- Crafted and executed marketing strategies for product launches, feature updates, partnerships and brand initiatives across multiple marketing channels; including user acquisition, PR.

San Francisco Bay Area

- Created and executed social media, email and influencer content strategies driving an average of 30% engagement- Developed the brand voice on social media; created a highly engaged fanbase and communicated feedback with internal teams to influence product roadmap- Facilitated qualitative and quantitative consumer and market research to gain understanding.

San Francisco Bay Area

- Developed and implemented creative, insight-based social strategies and campaigns for clients such as Parallels, Hitachi Data Systems, NerdWallet and Artiman Ventures- Managed daily content creation and organization of social channels including Facebook, Twitter, Instagram and LinkedIn- Tracked and analyzed social campaigns on a daily basis to optimize.

San Francisco Bay Area

San Francisco Bay Area

- Developed event concepts to support Lyft’s national campaigns and created event templates that were implemented in twenty markets; and managed and hosted two or more community-based per month- Cultivated and maintained constructive relationships with drivers via personal contact and a high engagement online forum- Collaborated with Growth team to.

Greater St. Louis Area

- Designed, promoted and produced three or more events per month, including Saint Louis Fashion Week, to create revenue and drive brand awareness - Managed on-site event teams, developed event staff training materials and created event schedules- Operated as the main point of contact with event attendees, vendors, partners, sponsors and press- Maintained.

- Worked directly with the Director of Marketing to implement and execute local business development plan to achieve customer acquisition- Assisted in all stages of the planning and production of events such as trunk shows, fashion events, and charitable outreach events- Coordinated outside vendors and clients to ensure successful events

- Created and executed social media campaigns via Facebook and Twitter for magazine events, contests, and promotions. Wrote three radio copies for magazine events- Performed thorough research of marketing prospects and created research-based databases. - Assisted in all phases of the planning and execution of events- Edited and contributed to weekly.

Bachelors, Communication, Italian

Activities and Societies: Kappa Delta Sorority, Lambda Pi Eta Communication Studies Honors Society

Study Abroad, Italian Studies