Driving UScellular’s digital acceleration ambition by leading the development of the digital and social media acquisition strategy across the full funnel to deliver custom content to targeted consumer segments driving business growth and maximizing ROAS.Develop segment personas analysis and interpretation of customer journey data to increase performance.Leverage learning tools to implement A/B and multivariate testing strategies to continually monitor, track and optimize performance on an ongoing basis.Lead internal cross-functional teams and agency partners collaborating with Business Leads, Media, Brand Content and Agency partners to ensure acquisition programs are integrated across the connected digital ecosystem.

Defined McCain’s omni-channel, go-to market strategy, creating a long-term strategic vision and a successful CRM and loyalty program resulting in significant revenue growth and a positive ROI. Regarded as a global best practice and implemented in several European countries, Australia, New Zealand and South Africa.Responsible for the development of the integrated marketing plan, messaging strategy, 360 media plan across all phases of the marketing funnel including linear and digital video, digital media, programmatic, content marketing, social media, paid search, SEO, SMS and email. Media plans consistently perform above plan driving business growth.Lead the shopper marketing media strategy and ecommerce plan, including Instacart, CitrusAd, Roundel, Teikametrics, and Walmart Connect. Plan exceeded shopper benchmarks, delivered a positive ROAS and successfully drove trial.Conduct ongoing tracking and analysis and provide strategic recommendations to optimize results. Define marketing segmentation, profiling and modeling to identify key segments and sales qualified leads (SQLs). Sales conversion and close rates increased +75%.Oversee web design and monthly refreshes of the McCain website to integrate a robust content hub and customized user experiences that serve dynamically generated content based on user preferences and activity. Spearheaded digital acceleration and a short and long term eCommerce strategic plan across the McCain retail and foodservice lines of business.Conducted Agency RFP across the retail, foodservice and customer service divisions elevating our branding and marketing efforts.Created a digital acceleration training program for the marketing organization.

Lead the Large Customer Integrated Marketing team responsible for developing Grainger’s Strategic Integrated Marketing Plan and creating innovative, multi-platform programs for Healthcare, Manufacturing, Commercial and Government verticals. Support Grainger’s Large Customer Manufacturing and Commercial business units by developing customer-centric, strategic marketing plans and executing multi-channel programs that drive positive business results.Responsible for the development of a new approach to marketing planning for the 2017 Integrated Marketing Plan for Grainger that aligned marketing strategies to key business priorities.Drive new strategic marketing capabilities such as Persona Development, Demand Generation, Content Marketing and Seller Enablement.Key contributor to developing a new process defining roles and responsibilities across functions to accommodate a new organizational structure and function for the Marketing Department across 7 functional teams and 125 people.

Created the strategic vision and integrated marketing plan for Unilever Food Solutions to reach, engage and drive lasting profitable relationships with customers. Leveraged data-driven insights and continuous optimization, which resulted in positive YoY sales growth and reversal of double digital declines.Led the annual business planning process across internal cross-functional teams and external agency partners to deliver the annual marketing and sales plan, marketing activations and sales tools to drive sustainable growth.Partnered with the UFS global marketing team to lead the development of a digital CRM and eCommerce program with key distributor partners that was recognized as a global best practice. The program drove +22% sales growth and +45% growth with a Cash & Carry wholesaler. Increased customer engagement rates over +50% and campaign conversion rates +75%.Created and executed integrated marketing campaigns and a CRM email marketing program, which resulted in +400% database growth.Developed the UFS database and a Sales Lead Information Marketing Management tool that funneled qualified leads to sales and facilitated lead management and follow-up resulting in doubling sales conversion rates.

Spearheaded Kraft's innovation and brand advocacy program, First Taste. Led the development of campaigns that introduced new products and product renovations to the First Taste audience of influencers via email, social media, direct mail, and in-home activations.

Developed digital strategy and online marketig programs across all Wrigley brands (Orbit, Altoids, Eclipse, Hubba Bubba, Extra, 5, Juicy Fruit, Doublemint, Spearmint, Peppermint and Big Red).Developed long-term digital strategy for the Quaker brand.Led the development for QuakerOats.com that launched their new brand identity and strategic direction for the brand. The new site serves as an umbrella for all 9 Quaker brands.

Led digital marketing campaigns, CRM programs, promotions and website design for the following clients: ConAgra Foods (i.e., Marie Callender’s, Simple and Delicious, Reddi-wip, Snack Pack, Healthy Choice), Butterball, Motorola, Sears, and The Great Indoors. Marie Callender’s promotional website won 3 Tempo awards including the “Jay Gondleman Award for Most Innovative Achievement in Electronic Direct Marketing,” as well as 1st Place Website Marketing and 2nd Place Website Creative.

Built a digital marketing agency from the ground up and served on the Executive Leadership Team.Responsible for over $200MM+ of business, managing a P&L, hiring, staffing, training, growing revenue, and fostering high-level client relationships. Led a department of 35+ employees.

Led strategic development for brand advertising campaigns with a $100MM+ advertising budget for Ameritech, Bakers Square, Kemper Financial Services, Coors, Hoover, and Procter & Gamble’s Head & Shoulders, Mr. Clean, and Mr. Clean Bathroom. Advertising campaigns included TV, print, radio, and outdoor. Contributed to 15 months of market share growth for Head & Shoulders, +100% increase in customers’ intended visits over a 3-month period for Baker’s Square, and +300% sales volume increase for a Coors new product introduction. Successfully introduced Hoover WindTunnel vacuums with an Effie Award winning television and print campaign. This was the most successful product launch in Hoover's history, reflecting a +75% increase in profits.