Giancarlo Ciavaldini Email and Phone Number
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Marketing Operations and Digital Experience Lead responsible for the automation and optimization of the company online processes to reduce cost to serve while improving the Customer Digital Experience.Digital Marketing operations is becoming one of the most important business activities. Companies are evolving to adapt to consumer ever-changing behavior, the pressure is on to put Marketing and IT in a position to enable brands to not just connect with customers but also shape their interactions.Optimizing and Digitizing processes with the customer in mind is the next frontier. Understanding the correlation of the multiple sources of data with real time responses and customer profiles with easy to use applications is the challenge of the new Marketing and Technology Digital Leader.SkillsDigital Marketing • Online and Mobile Marketing • Web development • Big Data Analytics • International & Multilingual Web Implementation • Web Analytics • Digital Campaign Management • Social Media Marketing • Re-targeting Strategies • SEO/SEM • Email Campaigns Management • B2B & B2C Loyalty Programs Management • Digital Experience Design • Mobile Strategy • Strategic Marketing • Predictive Marketing • Customer Experience • CRM / CXM • Design Thinking • Human Centered Design • Vendor Management • Strategic Marketing • Global Research and Analytics • Marketing Segmentation • Audience Definition • Customer Journey’s Design • Promotional Campaigns • A/B Testing Project & Product Management • Waterfall and Agile Project Management • User Stories • SCRUM Master • Requirement Gathering Processes • Testing/UAT • Quality Driven Management • Big Data Analysis • bug/DEFECT Resolution & prioritization management • UX DesignManaged projects for India, USA, Europe, Canada, Asia, & Latam Markets
Bumble Bee Blinds
View- Website:
- bumblebeeblinds.com
- Employees:
- 35
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Bumble Bee BlindsMiami, Fl, Us
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Manager Web Content ManagementNorwegian Cruise Line Holdings Ltd. Sep 2022 - Jul 2024Miami, Fl, Us• Managed NCL.com web pages for the US and 17 countries in 10 languages, overseeing content, localization, and user experience. Facilitated seamless communication between US and international teams, ensuring alignment.• Provided content support for NCL mobile app, collaborating with the team to create engaging, user-friendly content. Contributed to increased user engagement and app downloads.• Led a team of 5 direct reports and 2 agencies for web translations and deck plans design. Achieved timely project delivery, maintaining high-quality standards in translation and design processes.• Developed comprehensive web content guidelines and processes, ensuring consistency with business goals. Documented best practices, streamlining content development and maintenance.• Established a Department Knowledge Center as a repository for team know-how, improving knowledge sharing and onboarding efficiency. Enhanced team productivity and collaboration.• Implemented a customer-focused approach for web content development, prioritizing user needs throughout the development lifecycle. Resulted in heightened user satisfaction and engagement.• Built and coordinated a shared vision across multiple departments, aligning stakeholders to support strategic initiatives. Effectively balanced competing priorities.• Maintained project schedules and tracked deliverables, ensuring successful project management and timely completion of tasks.• Led Major Ship Launches (ViVA and AQUA) from Content Creation to Booking Functionalities:• Orchestrated successful content launches for new cruise ships, ensuring a seamless booking experience for guests.• Managed the Recategorization of Norwegian’s entire fleet, adapting to the New Single Guest Cabin program• Handled Web Support During Dry Docks Reconditioning for Several Ships.• Launched Online Merchandising and Service Products -
Digital Content Delivery ManagerAt&T Nov 2021 - Nov 2022Dallas, Tx, Us• At AT&T, I was responsible for assisting in the discovery process on large projects to accurately scope and develop documentation that communicated the user experience, business strategy, and best practices. I acted as the champion of our audience and steward of our business throughout all phases of content development, design, and implementation. I built and coordinated a shared vision with multiple departments to gain support for strategic initiatives and balance the needs of multiple stakeholders.• I created and maintained project schedules, tracked deliverables, and established priorities. I provided direction for graphic designers, copywriters, and front-end developers through content strategy, merch plans, and group meetings, helping to achieve site goals by utilizing web best practices, clarifying strategic requirements, explaining complex ideas clearly, and managing expectations. I provided leadership in defining objectives and strategies for user experience and content.• I worked independently, solved problems, made decisions, and communicated effectively in difficult situations. I was responsible for providing direction and guidance to my team members, ensuring that they were meeting their goals and objectives. I was also responsible for ensuring that all projects were completed on time and within budget.• In addition to my work at AT&T, I have also [list your other relevant experience]. I am a [list your skills and certifications], and I am always looking for new challenges and opportunities to learn and grow.• If you’re looking for a highly motivated and detail-oriented professional with a proven track record of delivering high-quality work on time and within budget, then look no further. I am confident that I have the skills and experience necessary to help you achieve your goals. Please feel free to reach out to me if you have any questions or would like to learn more about my experience. -
Content Manager At Verizon WirelessVerizon Mar 2021 - Oct 2021Basking Ridge, Nj, UsDeveloped a consistent digital brand identity for a company and establish its online presence overseeing marketing strategies to engage customers with a sustainable great experience. Applied target customer’s demographics and preferences metrics and statistics s' to create multimedia content to raise awareness and increase sales.• Responsible for writing, creating, and managing effective content for specific launch projects with 24 hours or less deadlines. • Develop a web content strategy that encompasses the goals of a company and aligns with the company's image• Cooperate with the marketing team to create web content and monitor its effectiveness in real time• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year• Lead Digital automation projects such as: shopping cart BOGO offer feature, AB testing, among others -
Business And Technical LeadFedex Express 2015 - Mar 2021Memphis, Tn, UsDigital Transformation lead. Responsible for the Analysis, disruption, and redefinition of all customer journeys with the objective of improving the digital customer experience. Defining audiences and data in order to predict market trends, evaluate opportunities and leverages new technologies for LATAM. • Digital Transformation Lead• LATAM Lead for the implementation and management of Interactive Marketing strategies• Managed the Web Analytics, Digital KPIs, and digital platforms including the eMail Channel strategies• Managed the retail and B2B web presence and loyalty strategies• Campaign KPI real time analysis and management• Paid Media responsible including SEO/SEM, Online Banners, Content, and, Social Media• Integrated Transaction Databases with Online Data, and Customer Service Data• Assigned to the Mergers and Acquisitions special Project team -
Digital Access Technical LeadFedex Express 2000 - 2015Memphis, Tn, UsResponsible for the automation and digitization of the FedEx Digital Experience Corridor from value proposition, to development, integration, testing, and launch while monitoring and managing project return on investment and customer-engagement metrics. The modernization of corporate processes, whether for an internal user, a small company or large enterprise requires automated solutions designed to simplify transactions while reducing operating costNowadays Automation is not about Shipping or Tracking anymore. It’s about providing integral solutions to all aspect of the Customer Expedience Corridor.• Led Digital Access team to launch online and offline Customer automation applications• Managed the fedex.com web portal • Launched Online applications for shipping, tracking, billings, & electronic payments• Experience in Online Business integration for B2C and B2B • Designed Online eCommerce strategy for FedEx LATAM• NAFTA Automation Solution• Managed the development and launch of B2B and B2C Loyalty platforms• Managed the integration of automation, database, and other legacy systems including web servers applications for Mergers and acquisition
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Full Time Online Business ConsultantSaltgolf.Com Feb 2000 - Jun 2000Start Up Business focusing on the sales, installation, and maintenance of a new genetically improved grass and irrigation technology for golf courses and parks.
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Plant Engineering ManagerHoechst, S.A. De Venezuela Mar 1994 - Dec 1997Plant Manager responsible for the manufacturing operations of chemical products, warehouse inventory of raw materials, and quality control.
Giancarlo Ciavaldini Skills
Giancarlo Ciavaldini Education Details
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Thunderbird School Of Global ManagementInternational Business -
Illinois Institute Of TechnologyHuman Centered Design And Design Thinking
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University Of San FranciscoAdvance Web Analytics And Interactive Marketing
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Florida International University - College Of Engineering & ComputingDigital Communication And Information Technology Design
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Universidad José María VargasEngineering
Frequently Asked Questions about Giancarlo Ciavaldini
What company does Giancarlo Ciavaldini work for?
Giancarlo Ciavaldini works for Bumble Bee Blinds
What is Giancarlo Ciavaldini's role at the current company?
Giancarlo Ciavaldini's current role is Manager Web Marketing.
What is Giancarlo Ciavaldini's email address?
Giancarlo Ciavaldini's email address is gc****@****dex.com
What is Giancarlo Ciavaldini's direct phone number?
Giancarlo Ciavaldini's direct phone number is +195429*****
What schools did Giancarlo Ciavaldini attend?
Giancarlo Ciavaldini attended Thunderbird School Of Global Management, Illinois Institute Of Technology, University Of San Francisco, Florida International University - College Of Engineering & Computing, Universidad José María Vargas.
What skills is Giancarlo Ciavaldini known for?
Giancarlo Ciavaldini has skills like Cross Functional Team Leadership, Strategy, Management, Digital Marketing, Crm, Strategic Planning, Marketing Strategy, Marketing, Business Analysis, E Commerce, Operations Management, Analysis.
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