Relevant Marketing know-how relating to the process “from product idea to market”- Consumer driven approach, mixing strategic thinking with day by day execution.- Proactively involved in FMCG selling dynamics, managing product launched.- Experienced in Premium and Convenience brands.- Able to handle complexity, flexible, good team worker, autonomous and fast lerner.My experience includes:• Plan, manage and execute all Marketing activities.• Managing budgets and product economics (P&L, pricing, margin, target costing).• Project leader implementing product-related processes to manage Innovation.• Lead a team of Consumer Marketing specialists ensuring their development and performances.• Renewing brand portfolio and packaging (in&out, downsizing, shape, copy packs).• Brand equity: choose and brief the most effective external agencies; ensure the quality of their output.• Ensuring web marketing campaigns cost/quality optimization.• Evaluating consumer market trends and competitors behaviours, to identify an effective strategy. "Good relationships improve process efficiency and time to market"