As the accountable manager for the Ragusa branch, I managed the following tasks:• Business Development: Developed marketing and communication strategies to drive growth.• Customer Needs Analysis: Analyzed client requirements and recommended the best didactic solutions offered by JM English.• Enrollment Management: Managed course enrollments, contracts, and payment processes.• Student Follow-Up: Followed up with individual students to ensure maximum satisfaction and achievement of their goals.• Coordination: Coordinated communication between corporate management, reception, and teachers.• Strategic Planning: Created new business strategies, conducted forecasting, and engaged in prospecting activities.• Performance Monitoring: Monitored and reported results to company management

Key Responsibilities:• Social Media Marketing: Developed and executed marketing strategies across platforms including Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr, Instagram, and Vine.• Community Management: Engaged with the online community to foster relationships and encourage brand loyalty.• Content Updates: Regularly updated website and blog content to ensure relevance and engagement.• Database Management: Maintained and organized databases for effective communication.• Data Reporting: Produced reports for email campaigns and web projects using Google Analytics.• Image Sourcing and Manipulation: Utilized Photoshop for sourcing and editing images.• Email Marketing: Managed email marketing campaigns using Mailchimp, including production, testing, sending, and reporting analysis.• E-newsletter Production: Created and analyzed e-newsletters to maximize engagement.• Blog Management: Oversaw blog maintenance and content updates.• Content Management Systems (CMS): Utilized various CMS for effective content management.• HTML & CSS: Applied HTML and CSS skills for web content updates.

Successfully founded and launched the first local online shopping website in Ragusa, overseeing all aspects of website development, commercial management, and digital marketing strategies.Key Responsibilities:• Creative Online Marketing Development: Designed and implemented innovative marketing strategies to increase website visibility and brand awareness.• Team Management: Led a team of four, including two webmasters and two sales agents, to ensure smooth operations and effective collaboration.• PPC and SEO Campaigns: Managed pay-per-click (PPC) advertising campaigns and search engine optimization (SEO) efforts to drive traffic and enhance online presence.• Web Content Management: Oversaw the management and updating of web content to ensure relevance and engagement with users.• Customer Relationship Management: Developed and maintained customer relationships (CRM) while actively managing the online community.• Marketing Data Monitoring and Evaluation: Continuously monitored and analyzed marketing data to assess campaign effectiveness and inform future strategies.

Managed a web agency consisting of three team members (two webmasters and one web designer), delivering comprehensive services to both private and public clients.Key Responsibilities:• Website and Graphic Design: Provided high-quality website and graphic design services tailored to client needs.• Graphic Product Realization: Developed various graphic products to enhance client branding and marketing efforts.• Digital Marketing Development: Created and implemented digital marketing plans and integrated communication strategies.• SEO and SEM Activities: Conducted search engine optimization (SEO) and search engine marketing (SEM) activities to improve online visibility.

Managed sales and after-sales operations for the eBay store, as well as relationships with express carriers.Key Responsibilities:• E-bay Store Management: Oversaw the company's eBay store, ensuring effective operations and customer satisfaction.• Product Specification Creation: Developed detailed product specifications to enhance listings and attract buyers.• Client Interaction and CRM: Engaged with clients and managed customer relationships using CRM tools to ensure high levels of service and support.

Contributed to the management of web portals in the energy sector and supported the senior team with research activities and data analysis related to the energy industry.Key Responsibilities:• Web Content Management: Managed, created, and edited content for all company websites to ensure relevance and accuracy.• Research and Data Analysis: Conducted research activities and performed data analysis to support strategic decision-making.• SEAP Coordination: Arranged 12 Sustainable Energy Action Plans (SEAP), all funded by the European Union, to promote energy efficiency and sustainability.

Served as a member of the organizing team for the "Italy of Innovators" initiative, which aimed to foster collaboration between Italian and Chinese companies.Key Responsibilities:• Workshop and B2B Coordination: Organized and coordinated workshops and business-to-business (B2B) meetings in China to facilitate partnerships.• Seminar and Conference Organization: Planned and executed seminars and conferences, ensuring smooth operations and participant engagement.• Follow-Up Activities: Conducted follow-up activities to assess outcomes and maintain relationships with participants.

Contributed as a member of the organizing team for the "Italy of Innovators" initiative, which aimed to foster collaboration between Italian and Chinese companies.Key Responsibilities:• Workshop and B2B Coordination: Organized and coordinated workshops and business-to-business (B2B) meetings in China to facilitate effective partnerships.Notable Achievement:The "Italy of Innovators" project was recognized by the Organizing Committee of the Expo as the best innovation project of the entire Shanghai World Expo.