Giancarlo Sergi started his sports career as a professional basketball player before completing his bachelor and master degrees in Economics in Lausanne and in Sports management in Barcelona and Lyon. As a former UEFA employee, Giancarlo worked as Marketing Services Manager for UEFA Team Competitions such as EURO and Women Championships. He acted as a Senior Account Manager for International Brands, mainly Canon, JVC and T-Mobile and worked as Venue Commercial Manager on various large scale events such as UEFA Euro 2004 in Portugal. For more than 10 years, Giancarlo ran his own consultancy firm at Maison du Sport in Lausanne and worked on a large number of strategic projects for the international sport industry, mainly advising Sport Organisations in the areas of PR and Communication, HR, Education & Knowledge Management and Event Planning. During this time, Giancarlo gained valuable experience holding various sponsorship/commercial consultancy roles for 5 Olympic Games, 2 FIFA World Cups and 2 UEFA EUROS. For 4 years, Giancarlo served as General Secretary of the Global Lottery Monitoring System (GLMS), which is the state lotteries’ mutualized monitoring association on sports betting. The main goal of GLMS is to provide a high quality service to Members, Regulators, Sport Federations, Betting Operators, Public Institutions and Public at large with the objective to safeguard Sport Integrity worldwide, create awareness and a culture of Social Responsibility.Since 2014, Giancarlo Sergi has been the Executive President of Swiss Basketball, the governing body of Basketball in Switzerland, he was reelected for 4 additional years in 2018. From 2014 to 2019, Giancarlo was a Member of FIBA Governing Commission. In 2019, Giancarlo was elected Board Member of FIBA Europe, as well as Member of FIBA 3x3 Commission.Giancarlo is of Italian and Swiss citizenships and speaks fluently French, Italian, Spanish and English.
Listed skills include Marketing Sportif, Sport, Management, Sponsoring, and 9 others.