After many years of studies and experiences in the business and economic world, I realized that the concept of "market", one of the most used and inflated terms in our language, actually is not so clear and I think it needs further study and developments.My commitment is to try to develop a new market approach theory, combining economics, marketing and socio-systemic theory, with the purpose of finding technical explanations for those economic and social events that are trivially identified as "natural and inevitable economic processes".I have just started writing a book on this topic, the title of which will be "Market, famous but unknown".My personal website is www.gianfrancoardenti.net

Scientific Coordinator in the Executive Master "Export Management" for Ge.Ma. Rome. Place of the courses: Rome, Milan, Verona.In this master I am also trainer and Project Work manager.

Topics covered: Marketing and International Marketing; Approach and systems for market research; Integrated business management; Market Strategy; Business Plan; Planning for an internationalization project; Commercial strategies to face market instabilities; Internationalization; Market strategies to face market instabilities.

Co writer to the “Export Guide: operating manual for small and medium-sized enterprises”. Web site for on-line guide: www.guidaexport.itEditor: PMI-Export of Mantua and Mantua Chamber of Commerce

Consultant and Trainer for ICE / ITA - National Institute for Foreign Trade, in seminars, conferences and training courses concerning International Marketing and the development of internationalization projects.

Owner of the company Sima Trade, specialized in supporting companies with operational assistance in export development projects and product sale.Sima Trade activities are described in the website www.simaservice.it Our activities in the International Project Management area are: ➢ Customer’s needs analysis➢ Project Feasibility Analysis➢ SWOT analysis and company check-ups➢ Risk analysis➢ Market, sector and concurrency research➢ Strategic support to international project management development➢ Market placement analysis compared to concurrency➢ Market and business plan development➢ Export Sale Department organization➢ Support to import / export matters➢ Company organization➢ Company start-up➢ Production and logistics organization➢ Customers, suppliers and dealers research➢ Partner research and evaluation➢ Trade support➢ Distribution support➢ Trade fairs, events and meetings organization➢ Foreign desk and language assistance➢ Contacts with local banks➢ Law, tax and firm advice➢ Accounting advice➢ Corporate communication and advertising➢ Management control➢ Analysis and control of the achieved results.One of the Sima Trade main sector of activity is the “Food & Beverage”.In this sector we are also owner of the brand Mano d’Oro, specialised in the sale of artisan and high quality food products, all over the world. Foreign countries where we are present: Japan, Taiwan, USA, UEFor further details you can visit our web site www.manodoro.it

For CTC, Bologna Chamber of Commerce, head of the project "Assessment for internationalization - Promoting export and intelligent internationalization", personally administered for 20 companies

General Management is a professionals’ association which comprises training and consulting experts. The staff consists of a group of consultant with many years of experience in consulting on several business areas. The area of expertise are:➢ Management and business organization➢ Top management consultancy and Management control➢ Marketing and strategies➢ Trading and sales➢ Logistic, production and purchases➢ Process information and ERPIn addition to training and consulting, General Management specializes in developing special projects which require the cooperation of an interdisciplinary staff. The main projects are:➢ Lean production and optimization of production processes➢ Outsourcing corporate functions➢ Internationalization and delocalization➢ Temporary management in strategic management positions.

Owner of the company and specialist in management, international marketing and business analysis.Sima & co. activities are described in the website www.simaservice.it.On a personal level, I had experience as Marketing Director, Sales Director, Trainer and Developer of Training Programs for private companies and training institutes, in professional training programs, in advanced specialization courses and MBA. I have already accumulated over 17.000 hours of teaching experience and I have been a consultant for more than 400 companies, from small to multinationals, operating in pretty much all market sectorsExperience in foreign countries:➢ China: development of trading and production businesses on behalf of Italian and German companies; development of Joint Ventures; development of industrial projects➢ Malaysia: sales of industrial machineries➢ Iran: market research, partners’ research and stipulation of contract provisions➢ Philippines: trade shows, market research, partners’ research➢ Taiwan: define agreement with local agents for Asian markets➢ Russian Federal Republic: loans search, market consolidation, food products trading➢ Poland: market research and supplier research➢ Romania: delocation of Italian companies➢ Hungary: market research➢ Ex-Yugoslavia countries: supplier research➢ Tunisia: market research and sale of installations➢ Germany, France, Spain: partnership with local companies➢ Brazil: marketing of Italian products➢ Argentina: market research, sale of installations, Joint Ventures’ development➢ Cuba: business opportunities’ research on behalf of Italian companies

Advisor for the Emilia Romagna Region for the “Consultancy to the PMI for the implementation of group strategies”. In 28 companies, in seven of the provinces of Emilia Romagna, I have undertaken following tasks:➢ elaboration of a SWOT analysis aiming to locate: opportunities and threats in the home sector; points of strength and weaknesses in facing the market➢ development plan to reduce the weakness points to a minimum risk level➢ development plan to bring the points of strength to the maximum level of excellence➢ study of a plan of action and consultancy/formative training to support the company in this phase of change and evolution.

Trainer on the master “Banking & Financial Degree”, module “Marketing Financial Services”However I’ve been working with banks since 2001. In addition to dealing with (analytic and strategic) marketing training and consulting, I’ve also trained front line employees on trading, from employees selling bank products to branch directors.

Simulimpresa (Practice firm) is a training methodology which replicate in an equipped classroom, business activities and relationships.With regards to Simulimpresa I have worked on:➢ training courses for trainers➢ special project L’Incontralavoro (“Meet the job”), unique in Europe, focused on training and career guidance for people working in trading and marketing. I have overseen and published some of the experimental aspects➢ special project Tetris, unique in Europe, focused on higher training for entrepreneurs and business executives➢ personalized training modules for undergraduates and post graduates➢ specific marketing research modules

Facoltà di Farmacia, Ingegneria Meccanica, Ingegneria Elettronica e Veterinaria (Parma University – School of Pharmacy, Electronic Engineering and Veterinary) on the “Project IOM”, working next to researchers for each of the above mentioned department. My role was to evaluate: sales of new products that the researchers were developing, technical /trading problems.