Gianfranco Penalba Email & Phone Number

Managua, Mn, Ni

Miami, Fl, Us

- Developed and executed innovative SEO strategies that tripled keyword visibility from 6% to 20% in one year.- Increased average keyword position by 53.2% in a period of one year.- Conduct keyword research and analysis to identify target keywords and opportunities for content optimization.- Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Moz, ahrefs, Google Search Console, Screaming Frog) to measure the impact of SEO efforts.- Optimize on-page elements including meta tags, headings, anchor text, internal links and content to align with SEO best practices.- Create content ensuring SEO copywriting and optimization in blogs, articles, and web pages.- Perform technical SEO audits to identify and resolve issues affecting site performance (404 errors, keyword cannibalization, redirect chains, duplicate content, etc.)- Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the market.- Stay updated with the latest SEO trends, algorithm changes, and best practices to adjust strategies accordingly.- Manage link-building campaigns to improve domain authority and increase organic traffic.- Collaborate with cross-functional teams, including marketing, development, and design, to ensure SEO best practices are integrated across all digital platforms.

Raleigh, Nc, Us

- Analyze and execute search engine optimization campaigns for client websites. Done within a defined scope, time, and cost based on the requirements and constraints of specific campaigns.- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.- Creation of off-page SEO strategies with third party companies to help rank our clients locally and nationally.- Coordinate and distribute the SEO work for the team making sure “the machine never stops”.- Work with different departments within the company making sure all marketing channels are working together and are aligned with strategic goals that are set with our clients.- Generate quarterly roadmaps to keep focus on our goals and metrics.- New team members SEO training.

Raleigh, Nc, Us

- Track, report, and analyze website analytics and social media and campaigns.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Research and implement search engine optimization recommendations.- Research and analyze competitor websites and online presence.- Implement off-page SEO content strategies such as Schema Markup.

Raleigh, Nc, Us

- Optimize copy and landing pages for search engine optimization.- Perform ongoing keyword discovery, expansion and optimization.- Develop and implement internal link building strategy.- Improve a company's organic search results.- Write effective headlines, body copy, and websites.- Ensure websites are filled with optimal keywords.- Place keywords appropriately in copy to gain most search engine traffic.- Write effective call-to-action statements.- Competitors Analysis.- Content Audits.- Pull reports from: Google Analytics, Google Search Console, Google My Business, SEMrush, ahrefs and Google Data Studios.

Ticuantepe, Ni

- In charge of developing a leveling program of English in order to increase the English level of trainees so they meet the customers standards and work voice or chats campaigns.- In charge of Voice and Accent Interview based on the customer's standards.

Miami, Florida, Us

- Assess all new marketing programs to determine operational requirements and needs. This includes using custom applications for obtaining information and managing source & tracking coding, URL. [MySQL, Pardot; Vanilla Soft; Salesforce]- Assess project needs and design data-related process flow(s) to deliver “Hands-on” Project Management/ Project Tracking.- Review and perform quality assurance on all vendor-supplied inputs/outputs to the marketing database. Run database queries and provide reports as needed.- Assess and ensure vendor SLA compliance by reviewing and managing vendor operational reporting.- Create detailed data processing specifications for vendors & the internal data team as needed.- Provide task schedules and manage status to adhere to schedules.- Oversee the maintenance of the Product Item Master information, ensuring that changes required are communicated and implemented in a timely manner.- Work with Product Development Team to establish accurate costings for products, and recommend product pricing based on the optimum solution for the organization.- Work with the Business analyst on detailed sales analysis of all products on a monthly basis, identifying and reporting on trends in order to make revamp decisions. Use this information, together with input from the Sales Team, to produce accurate rolling 12-month forecasts for all products, to be used as the basis for planning.

Miami, Florida, Us

- In charge of increasing the organic traffic in search engines like Google and Bing, through the optimization of web pages. This means maximizing the traffic to a site by improving page rank within search engines.- Monitoring of traffic metrics (Google Analytics and Google Search Console) and online search trends with the purpose of creating personalized web page content focused on the services and/or products owned by the clients.- Prepare detailed strategy and monthly reports.- Made sure all websites were filled with optimal keywords and placed appropriately in copy to gain organic traffic. - Creation of SEO content for products or services for different client's websites with effective call to action statements.

In charge of the supervision of wiring and structured works all around Nicaragua. Seller of fiber optics and network materials nationwide.

Responsible for selecting and managing three Warehouses with more than 20,000 items with a value of ~$6.5M. Managing a team with 16 direct reports. Selection and coordination of the national transportation service (15 daily shipments and 30 providers).In charge of the production plan: crop, storage and administration of ~70,000 tons of sugar annually. Responsible for exports to Taiwan, Mexico and Europe: coordination, logistics, documentation (~75% of sales).

Managua, Ni

Logistics and planification of transport reviewing critical routs, vehicle monitoring and load assignment for distribution in all Nicaragua.

Supply Chain Management, Supply Chain Management

Industrial Engineer

Bachiller En Ciencias Y Letras, Bachiller