Giang Ngo Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Greater Chicago Area

Chicago, Il

Numrush - a scrabble for kids to learn math interactively, in which kids race to solve random math puzzles in a fantasy math world game. Successfully oversaw social media campaign through using various social media platforms to increase target audiences and engagement. Reached out to media outlets and influencers to increase coverage and audience for the campaign initiative.Key Accomplishments:Gained an average reach of 30k + and engagement of 1.4k per social media post with a low budget of $400 within one month.Increased acceptance rate by 15% with the leads.Achieved free coverage by 20+ various media outlets and 10+ influencers.Successfully increased audience and reached an aggregate of 2m + readers.

Chicago, Il

Assisted research projects in the discipline of consumer behavior and advertising campaigns for International Conference, Academic Papers. Worked with the Director of the MSIMC program to engage with 120+ MSIMC students via thematic events, school internal communications hub (SAKAI) to increase engagement and participation.Key Accomplishments:Fluent in researching tools (e.g. Google Analytics, Simmons, Qualtrics, Tableau, Google Insight, Mintel, MRI).Gained a 300% increase in engagement and participation rate for the school internal communications hub.

Vietnam

Orchestrated teams of 5-7 members to lead various initiatives. As a result of successful outcomes, was offered to be senior planner after 1.5 years. The plan gained huge success through all media outlets and became a case study for Samsung Global. Assisted more than thirty projects in research & brainstorming to construct strategic directions and creative ideas.Key Accomplishments: Led the strategic development process to deliver twelve successful IMC Plans, with an average budget of $200,000, gained an average ROI of 200-400. Led planning four PR campaigns for Pepsi, three BTL campaigns for LG, and two 360 campaigns for URC, to build brand engagement, and thus sustained client satisfaction. Oversaw four PR campaigns for large corporations and two 360 campaigns for URC, resulted in all gaining an average ROI of 300-400%.Won one 360 communications pitch valued $500,000, attained new client – Bien Hoa Sugar Corp., the largest Sugar Manufacturer in Vietnam.

Ho Chi Minh City, Vietnam

Delivered in-depth researches and consumer analyses to assist ten projects, both in communications & strategic marketing. Identified market segmentation and customer profiling in the $1M+ Barcardi consulting & communications project for its launch in Vietnam. Accurately identified prime prospects and key insights for Bayer’s new oral contraceptive launch in Vietnam and ran quantitative research to validate the plan feasibility.Key Accomplishments:Was onboarded as a new employee in the agency after 2 months of internship, which was a record-breaking youngest planner, due to successfully contributing with all assigned initiatives.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies, 3.92

Activities and Societies: Beta Gamma Sigma

Master Of Science (Ms), Integrated Marketing Communication, Gpa: 3.92

Activities and Societies: VP in Marketing of Net Impact, Quinlan School of Business ChamberGraduation: Expected Feb 2016

Bachelor Of Arts (B.A.), International Business