- Help building up marketing strategies and activity plans to achieve business and brand goals.- Developing and implementing marketing plans to grow sales and market share for products.- Joining in innovation projects, developing new products and route to market plans.- Cooperating with agencies to develop strategies and campaigns that achieved marketing andadvertising objectives- Working with cross-functional teams to achieve goals and objectives.- Coordinating with Regional Management teams to ensure brand’s standards across market andlearnings from other markets.- Managing marketing budgets and balancing for all marketing activities throughout the year.- Scanning through brand market data (Retail Audit, Brand Health Tracking & other ad-hoc studies) bothexternal and internal to define brand’s issues/ opportunities

Manage digital media across digital channels (enrollments, awareness, etc.), and across the funnel (Enroll, Engage, Close)Review media efficiency and attribution trackingHelp negotiate digital media buysExecute SEO/SEM integrated brand strategies, Drive SOV and CTR of PPC and SEO as a single managed strategyEnsure digital asset development to support traditional media spendsAssist brands with Digital media planningLanding page optimization to reduce bounce rateOptimize CTA CTR to drive higher traffic to the registration page. Improve the registration page to drive higher form completionManage budgets and recommend strategies to achieve goalsSource and develop new registration paths (co-registrations, etc) to ensure reach – with brands Manage and ensure performance of e-DMs, execute brand directions on content and journey Website management, optimization, improve time on site Develop and execute social strategies that turn social platforms into value propositions and drive the pillars of CARE and the brand equity Drive advocacy strategies that will create brand referralsDefine a strategy to incorporate UGC and social into eCRMDrive open and CTOR on eCRM

- Conduct briefing session: debrief, assign task, consolidate proposal. - Selling directly tactical plans (promotiom, mini games, monthly contents...).- Campaign performance management and reports.- Handling business KPI and building good client relationship with clients.- Design content direction and distribution strategy across platorms. - Providing promoting plan accross digital platforms.- Exercising quality control of all delivery to external. - Providing innovative content formats solution.

- Facilitating and contributing to internal and external meetings for taking brief, debriefing and proposal consolidation..- Working directly with clients for social contents, supporting channels to maximize campaign's visibility.- Content composing: understand content direction and able to compose copy for digital contents (formats: website, banner, app, Facebook, PR,..)- Coordinating with design team for visual delivery for all digital assets (website, banner, app, social visuals,..)- Distributing and promoting content across social channel

- Planning and executing promoting plan across channels.- Cooperate and negotiate with KOLs/suppliers to promote campaign key assets.- Planning content direction, conversation strategy to drive branded/unbranded go on the right track to meet campaign's objectives.- Creating new way to cooperate with publisers to bring new user's experience of online conversation with brand.- Managing community pages, growth the community.- Following and managing to meet campaign's KPIs/objectives.