• Technical leader for XPON’s clients, with regards to programmatic advertising, analytics, measurement, attribution and marketing activation strategies. • Conducting discovery/audits to determine the foundation of a client’s current data architecture set up.• Implementing technical GTM, GA4, and BigQuery solutions• Compile marketing reports and ROI analysis dashboards.• Conducting monthly data hygiene checks for ways to improve the data set• Conduct effective and efficient… Show more • Technical leader for XPON’s clients, with regards to programmatic advertising, analytics, measurement, attribution and marketing activation strategies. • Conducting discovery/audits to determine the foundation of a client’s current data architecture set up.• Implementing technical GTM, GA4, and BigQuery solutions• Compile marketing reports and ROI analysis dashboards.• Conducting monthly data hygiene checks for ways to improve the data set• Conduct effective and efficient troubleshooting, testing and QA analytics implementations.• Working closely with the client and internal build team to deliver the required insights Show less

• Developing digital marketing strategy and managing digital owned media channels including website, social media sites, online communities• Leading team members in executing SEM, paid media, social media development • Working with external agencies to carry out marketing campaigns• Monitoring marketing costs & allocating budget to achieve marketing goals• Supervising multi-channel advertising activities (online & offline) and monitoringmarketing performance• Building… Show more • Developing digital marketing strategy and managing digital owned media channels including website, social media sites, online communities• Leading team members in executing SEM, paid media, social media development • Working with external agencies to carry out marketing campaigns• Monitoring marketing costs & allocating budget to achieve marketing goals• Supervising multi-channel advertising activities (online & offline) and monitoringmarketing performance• Building advertising media performance dashboards and on-demandmarketing reports• Wrangle marketing data to extract meaningful insights from various data sources • Measuring and reporting performance of marketing campaigns, and assessing against goals • Measure ROI of online and offline advertising campaigns• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement• Monitor budget distribution and performance of advertising campaigns• Conduct competitive research and analyze benchmarking data Show less

• Developing integrated marketing plans and bringing marketing campaignsto fruition• Performing extensive research to offer insights about customeronline behaviors• Managing digital advertising campaigns (Google, Facebook) andmonitoring advertising performance• Analyzing campaign performance metrics and providing real-time optimizationrecommendations.•Working with media agencies and publishers to execute promotional activities