- Plan and execute all digital marketing, including SEO/SEM, marketing database, email,social media and display advertising campaigns.- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess againstgoals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoptionwhere appropriate