Giang Nguyen Huong Email & Phone Number

Hanoi

• Branding Strategy and Planning
• Provide expert advice and support to CEO and BOD on brand strategy and execute marketing programs to achieve the bank’s objectives
• Communicate brand strategies to product marketing, marketing communications, sales, and other departments
• Lead the development of cohesive, integrated communications that drive a centralized flow of messages through appropriate channels
• Maintain and develop the bank’s brand performance in the market of VietnamMarket research and customer segmentation
• Jointly work with business units to define customer's insight, segmentation and target customer through research and marketing intelligence in order to propose appropriate programs for business units to improve.

Hanoi Head Office

Accountable for Marketing activities for Retail Banking:15 staff at nationwide- Product Marketing Management- Segmentation & Research Management- Marketing support regions

Accountable for:1. Retail Marketing:- Deposit & Current Account Marketing- Channel Marketing Management included Mobile Banking/Internet Banking/ATM/Call Center- Branch Merchandising2. Brand & Communication Management

Accoutable for:- Overall looking after Marketing & Communication of organization- Fund raising for special projects