Specialized in evaluating and enhancing brand performance through research and analysis, offering insights to optimize positioning and strategy.- Leadership and management of branding and communication projects: Cibertec, Los Portales, Cassinelli, Leitecorp, Coretech, among others.- Market trends and consumer behavior analysis.- Conduction of competitor analysis to identify opportunities and threats.- Creation of brand identities and communication guidelines.- Plan and… Show more Specialized in evaluating and enhancing brand performance through research and analysis, offering insights to optimize positioning and strategy.- Leadership and management of branding and communication projects: Cibertec, Los Portales, Cassinelli, Leitecorp, Coretech, among others.- Market trends and consumer behavior analysis.- Conduction of competitor analysis to identify opportunities and threats.- Creation of brand identities and communication guidelines.- Plan and execute marketing plans.- Development and implementation of digital campaigns on social media. Show less

Development and execution of communication strategies aimed at customer loyalty, generating sales opportunities, and optimizing Customer Lifetime Value.- Create Customer Communication Journeys for +14M clients to enhance their experience.- Strengthen the brand image of the Claro club program.- Create acquisition campaigns for Postpaid, Prepaid, and Value-Added Services.- Generate insights from campaign results to optimize processes and actions.- UX design of landing pages

Creation of communication strategies that reinforce the brand identity of the General Studies Sciences unit and its relationship with students.- Development and execution of digital campaigns and events with an impact on +5K students.- Creation of the audiovisual program 'Listen to me, Sciences' on the PUCP's Youtube channel: scriptwriting, production, and hosting.- Writing articles for the academic bulletin.- Increased Facebook followers by 217% and interaction by 298%… Show more Creation of communication strategies that reinforce the brand identity of the General Studies Sciences unit and its relationship with students.- Development and execution of digital campaigns and events with an impact on +5K students.- Creation of the audiovisual program 'Listen to me, Sciences' on the PUCP's Youtube channel: scriptwriting, production, and hosting.- Writing articles for the academic bulletin.- Increased Facebook followers by 217% and interaction by 298% compared to the previous year. Creation of the Instagram account. Show less