Gianilú Chávarry Minaya Email & Phone Number

Peru

Specialized in evaluating and enhancing brand performance through research and analysis, offering insights to optimize positioning and strategy.- Leadership and management of branding and communication projects: Cibertec, Los Portales, Cassinelli, Leitecorp, Coretech, among others.- Market trends and consumer behavior analysis.- Conduction of competitor analysis to identify opportunities and threats.- Creation of brand identities and communication guidelines.- Plan and… Show more Specialized in evaluating and enhancing brand performance through research and analysis, offering insights to optimize positioning and strategy.- Leadership and management of branding and communication projects: Cibertec, Los Portales, Cassinelli, Leitecorp, Coretech, among others.- Market trends and consumer behavior analysis.- Conduction of competitor analysis to identify opportunities and threats.- Creation of brand identities and communication guidelines.- Plan and execute marketing plans.- Development and implementation of digital campaigns on social media. Show less

Lima, Perú

Development and execution of communication strategies aimed at customer loyalty, generating sales opportunities, and optimizing Customer Lifetime Value.- Create Customer Communication Journeys for +14M clients to enhance their experience.- Strengthen the brand image of the Claro club program.- Create acquisition campaigns for Postpaid, Prepaid, and Value-Added Services.- Generate insights from campaign results to optimize processes and actions.- UX design of landing pages

Lima, Perú

Creation of communication strategies that reinforce the brand identity of the General Studies Sciences unit and its relationship with students.- Development and execution of digital campaigns and events with an impact on +5K students.- Creation of the audiovisual program 'Listen to me, Sciences' on the PUCP's Youtube channel: scriptwriting, production, and hosting.- Writing articles for the academic bulletin.- Increased Facebook followers by 217% and interaction by 298%… Show more Creation of communication strategies that reinforce the brand identity of the General Studies Sciences unit and its relationship with students.- Development and execution of digital campaigns and events with an impact on +5K students.- Creation of the audiovisual program 'Listen to me, Sciences' on the PUCP's Youtube channel: scriptwriting, production, and hosting.- Writing articles for the academic bulletin.- Increased Facebook followers by 217% and interaction by 298% compared to the previous year. Creation of the Instagram account. Show less

Bsc. Communications Arts And Science, Advertising

Sustainability Management

Social Entrepreneurship And Innovation - Summer School

Innovation Marketing