Gianina Barron Email & Phone Number

Sales placement and clients portfolio management based on sales objectives• Strategies development to meet sales KPIS and assigned sales quota.• Identification of sales opportunities and new clients incorporation to assigned portfolio.• Relationship administration and post-sales communication with portfolio clients.• Budgets, quotes and negotiation management with clients.• Generation of sales proposals designed according to the needs of each client.

Strategy and relationship leader for digital channels such as E-commerce, Social Media, (FB and IG), Wholesale and CRM.• Content and relationship management for AON brand investment in E Shop-in-shops and client's Social Media.• Ensure brand and sales objectives with a consistent message in Social Media and a clear journey from traffic to conversion in E-commerce, all with an integrated ecosystem between touch-points.• Management of brand consistency, communication priorities and effectiveness of key digital positioning messages in Social Media, E-commerce and Wholesale channels.• Relaunch of sales channels and digital presence in a brand transition process with the “Reebok is back” campaign.• Development of the CRM strategy for communication with final users.Team in charge: 01 intern

Redefinition of strategies and execution processes for greater efficiency of resources and a correct measurement of results.• Selection of strategic celebrity allies, contracts negotiation and budget management. • Creation and management of organic and paid strategy and commercial relations with Celebrities and High Tier influencers for Social Media. • Construction of penetration strategy and brand development for Nocturne (hero brand for LBEL) in all its touch-points.• Leadership and execution of 360 global branding campaigns and consumer journeys based on communication priorities and key messages to specific targets.• Proposal and development of complementary products to the catalog with the aim of promoting the sale of strategic products.• KPIS monitoring in order to measure actions results in Social Media.Team in charge: 01 intern

Creation and development of digital social media strategies and web pages from scratch for 6 international brands (Kativa, Happy Anne, Nex, The Barberia, Duo, BMT)Unification of same brand image at a global level for brands with a presence in more than 60 countries.Digital marketing campaigns to be used globally.Conceptual generation of new brands and Brand Books.Team management: 1 designer, 1 community manager and an agency teamOnline sales growth through external channels in time being 2019: +17%, 2020: +28%

Peru

Social media and web channels and teams management. Launch of the Shopping Center App.Digital marketing strategies and campaigns.Distribution of the digital budget.Team management: 1 designer and agency team

Master'S Degree, International Fashion Business, Graduate

Education record

Student Exchange Program

Activities and Societies: 2 months of a student exchange program Scholar exchange

Education record

Education record