Gianluca Cotroneo Email & Phone Number

Berlin, DE

Berlino, Germania

• Cluster Coordinator for Italy & Iberia driving SumUp Retail Distribution strategy in these markets including essential KPI's such as sellout, sell-in, Co-Marketing budgets definition, Online and In-store takeovers
• Forecast & Logistics coordinator for SumUp European Business in Retail

Berlino, Germania

• Cluster Coordinator for Italy & Iberia driving the retail Distribution strategy, marketing activities and budgets in the respective markets

Berlino, Germania

Berlino, Germania

• Drive expansion at SumUp for distribution and coverage into the Italian Retail market by closing partnerships and deals with the main Consumer Electronics and FMCG Retail players in the field
• Guide SumUp Brand awareness and recognition in the Retail by creating and boosting co-branded marketing plans with different market leaders (ATL, Digital, In-store and promo campaigns)
• Boost sales and SumUp value proposition by leading and coordinating two Sales Agencies on the Field and a Trade Marketing agency to fulfil regional and local requirements
• Sales & Marketing Budget owner for SumUp Italy - Retail

Milano, Italia

• Boost brand & product visibility in the top two electronic Italian retailers Mediamarkt & Unieuro; through strategic implementation of Channel Marketing activities
• Achieving costs optimization and ROI oriented results through effective allocation of large-scale budgets
• In charge of setting up and coordinating a team of five Area Managers responsible for Mediamarkt shops sell-out
• Collaborating with the graphics and marketing teams as Smartphone & Wearable Products Expert; advising on content for specs sheets and marketing communication.

Milano, Italia

• Achieving significant goals in Market share and shops coverage by developing Channel Marketing plans for local Italian retailers
• Working closely with the Retail Team and supporting brand development, experiential activities and competition insights
• Creating customized Channel Marketing campaigns to best fit Italian regional dynamics for leading retailers of the market

Milano, Italia

• Defining Go-to-Market strategy for ZTE smartphones and setting up PR, lead generation, digital and Retail programs
• Coordinating brand image through Media, Influencers and Sport partnerships

Milano, Italia

• Setting up of smartphone mobile market distribution through reaching agreements with the main Italian Electronics Retailers

Master’S Degree In International Relations, Asian And African Relations And Institutions, 110/110 With Highest Honours

Business Chinese mandarin, English, International Relations, China’s economics, International law, Economic and political Development.

Language Certification, Chinese Language Studies

Activities and Societies: Corsi di lingua cinese6 months intensive course of chinese mandarin language through Chinese government.

Bachelor’S Degree In Political Sciences, International Relations And Political Science, 110/110

Chinese, English, EU Law, Public Law, Political Sciences, Economics

Scientific High School Diploma, 95/100